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Researching A Franchise

Dec 6, 2007
There are a lot of good franchise opportunities out there, but for every good one there probably five or ten bad ones. If you want to invest your money wisely in a franchise opportunity that is likely to give you a high return on investment, then this article was written for you. Specifically in this article, I will show you strategies on how to research a franchise opportunity to evaluate whether or not it will work for you. Read his article, and put the steps into action to research any franchise opportunity before entering into a franchise agreement.

Not all franchises are created equally. Besides the obvious franchise fee difference, different franchises have different rights they offer to the franchisee. Knowing what your rights are can be the difference between finding a killer franchise opportunity, and finding one that is guaranteed to fail.

What kind of rights do you have when it comes to the hours you can operate, the suppliers you can purchase from, the number of employees you must staff, and how you can spend your advertising dollars? These all impact how you run your business. If you don't have flexibility in these areas, sometimes it can be impossible to make a franchise work. This is because different locations sometimes require different needs, and if you don't have the ability to meet those needs, you're out of business.

Second, customer support for franchise opportunity is critical. Will they offer free training and ongoing support for you, after you purchase a franchise? When you go to them with questions, will you get answers in a timely fashion? A lot of times success comes from who you know, not what you know. If you know you can go to people who have answers to your questions, then you know you have a good franchise opportunity on your hands.

However, just because somebody says they will provide ongoing support doesn't mean that they will. The last thing you can do to research a franchise opportunity, is to contact people who have purchased the franchise opportunity. Interview them and find out if the franchisor delivered on what they said they would deliver on. Also, asked them for their experience and if they had a choice, would they purchase the same franchise opportunity again? You'll find out things by talking to people who owned the franchise opportunity you are interested in, that you otherwise would have never found out until after you've invested your money.

You can never do too much research into a franchise. This is possibly the most important financial decision you will make in your lifetime, and you don't want this to be the one that you make the wrong decision. Research the UFOC and any financial documents you can get your hands on through your states Secretary of State office.

In conclusion, by following the guidelines in this article you can do good research on any franchise opportunity, and be able to evaluate whether it is a wise investment or not.
About the Author
Roger Morad is the expert columnist and article writer for www.ModernFranchises.com - He is an industry expert that reports daily on franchise information as well as franchise opportunities.
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