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Not All Franchise Opportunities Are Created Equal

Dec 6, 2007
If you're looking at purchasing a franchise opportunity, but have been overwhelmed by what's available, then you will want to read this article. We will discuss how to evaluate each franchise in compare it with other opportunities available to determine which one is right for you. After reading this article, you should have enough information to make a more sound decision in investing in a franchise opportunity.

Some franchises are profitable no matter where you put them, and others are unprofitable even in the best locations. Usually, most franchises fall between these two extremes. But it's wise to know if a franchise opportunity has a profitable business model, and what locations it is best placed it in. First, you want to make sure the franchise opportunity has a proven track record of success in multiple locations, to show adaptability. Second, you want to isolate the demographics and psychographics involved with franchise opportunity, and compare them with the area in which you will use the franchise. If you're not confident from your research that you'll make a profit, skip the franchise opportunity and go onto the next one.

Also, even if you find a hot franchise that works perfectly in your location, it still doesn't mean it's a good franchise opportunity to invest in. Before purchasing any franchise opportunity, you have to enter into what is called a franchise agreement. In the franchise agreement it will cover all your rights you have as far as what products you can sell, how you can set up a store, where you can locate at and how you can use the franchise's name. In an agreement there is also a specified amount for the franchise fee. If your rights are being squeezed, or if the franchise free is extremely high and unreasonable, you must skip it and move on.

There are many factors to take into consideration before investing in a opportunity that cannot be revered. After you sign the franchise agreement, you are stuck with the decision you made. Chances are, this is the largest investment outside of your home that you've ever made in your life. You need to be completely sure that what is in promotional and marketing material is outlined in the UFOC. Market research is another factor that you need to make sure you have covered. The worse mistake a franchisor can make is get into a market that will not perform well in that franchisors geographic area. Ask any experienced franchisee and they will tell you the same thing "Location location location!" Location and the industry you are in is 99% of the game in choosing the right franchise opportunity.

Finally, the best franchises are those that suit your experience and personality. Before choosing any franchise opportunity, it's best to sit down and make a list of all the skills and experiences you have two days you in business, and those which can hinder your progress. Now you'll know how to analyze franchise opportunities based on your own personal strengths and weaknesses.
About the Author
Roger Morad is the expert columnist and article writer for www.ModernFranchises.com - He is an industry expert that reports daily on franchising and franchise opportunities
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