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All SEO Services are Not Created Equal

Dec 7, 2007
All SEO services are not created equal, some search engine optimization companies specialize in organic SEO, others in pay per click marketing (PPC)while yet others specialize in web 2.0 social media optimization, video optimization, long tail search engine optimization, etc. Each internet marketing strategy is filled with it's own set of unique challenges, circumstances and distinct rewards.

Instead of having a one size fits all mentality, finding the right company that can provide the specific service you need will require due diligence and research.

When you think about an SEO company what's the first thing that comes to mind?

a) a busy corporate environment full of pocket protector laden lads sporting a thick pair of glasses with a penchant for typing 120 words per minute, knowledge of 12 computer languages and a blatant coffee addiction?

b) a room full of cubicles with a stack full of cookie cutter SEO by the dots optimization manuals and nubile new hires executing the list like trained monkeys.

c) or perhaps a tech savvy marketing solution to all of your online problems.

The fact of the matter is, SEO's come in all shapes and sizes. In the beginning, the SEO/website optimization industry has been cloaked in mystery since it's inception. Fortunately for most, the times have changed. in today's day and age with so many professionals to select from, customers deserve the right to know what are the intentions and methods such a company employs.

If clients are expected to turn over the keys to their hard earned virtual baby (the website) then they need to know that you assuredly are going to treat it with the respect and regard it deserves.

I know many businesses are a hesitant when they think about SEO Services, due to bad press or SEO companies who have given the industry a black eye. Just as in any industry, there are going to be a few bad eggs, but with the costs of SEO rising due to supply and demand and the competitive nature of online business, SEO is more than just a passing fad, it's a necessity for most companies today.

Internet marketing and web sales represent one of the most cost-effective forms of advertising in existence. Just keep in mind that It's not the size of the organization, it's the thoroughness of the specialist optimizing your site that is in question.

Before you start, check their references, look for their website in the SERPs and perform a bit of due diligence before signing on the dotted line with any SEO company, it's your responsibility to yourself and your business.

Being able to establish the tone when dealing with potential SEO is paramount since it is really about more than just a website, it is about the relationship you are seeking to develop which transcends beyond just getting top 10 rankings.

A wise and successful CEO once told me "sometimes there is a slight difference between something that really works, and something that looks like it really works, being able to distinguish the difference is what makes any venture successful". That message really stuck with me over time and I felt appropriate sharing it to summarize the next point.

The right action supported by the right strategy is the essence of any true professional SEO optimizer. Whereas in this case, the right keywords supported by the right SEO can determine the effectiveness of your ranking campaign.

So, don't be afraid to be informed, read forums, perform some research on your own to familiarize yourself with search engine optimization. Naturally, knowing when to trust the professionals and when to ask questions is another thing entirely, but if you have a website and it is starving for traffic, it may be time to call in an SEO consultant that can clearly address what is prohibiting your website from gaining traction in search engines.

Most SEO companies will provide an initial consultation for free of website evaluation which could provide a solution to your online visibility dilemma with suggestions you may not have considered. There is a reason why we seek out specialist in every industry, so see what makes them different before you make a commitment.

Make sure they are ethical and note that, the white hat (do no harm) moniker must be more than just an afterthought or a catchy slogan, it needs to be the basis of the protocol they employ when making adjustments to your website. No link farms, no spammy links, etc.

SEO is never a one and done scenario, once the process starts it may take months to achieve the desired effect (this is why the pricing is typically so high). The upside of course is that one your keywords are anchored in your industry, a steady influx of traffic is nearly guaranteed.

What happens after they get there is another topic entirely, but essentially you are paying for the countless hours of coding time, revision to link architecture, on page text revisions, link optimization and a whole slew of 4 syllable words that no one should have to remember offhand.

Just make sure that if you want the best SEO Services in the land, you might want to brush up on the basics so you will have a leg to stand on if something goes awry. Before you start, make sure that everything is clearly defined as far as what services are expected of the SEO company and what things are not included in the initial fee.
About the Author
Jeffrey L. Smith is an seasoned search engine optimization strategist and founder of Seo Design Solutions Seo Company in Chicago. Jeffrey has been involved in internet marketing since 1995 and brings fresh optimization methods and SEO Services to businesses seeking organic search engine placement.
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