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What Every Politician Should Know About Campaign Signs

Dec 8, 2007
Are you a local politician who is looking to run for office? If you are, you and your staff may currently be in the process of developing your campaign, if you have yet to already do so. When it comes your political campaign, it is important that you use yard signs to your advantage. In fact, political signs are a vital component of a successful election campaign.

As important as it is to know that political signs can help your campaign for office, it is important to familiarize yourself with them and their proper uses. Before your staff runs around town handing out your campaign signs, there are a few important points that you will first want to take into consideration. These points, a few of which are outlined below, can allow you to use campaign signs to their fullest extent.

When relying heavily on political signs, it is important to choose the right sign. You will find that you, literally, have an unlimited number of options. Many politicians choose from standard designs, while others prefer to customize. No matter which option you choose, it is important that your signs are colorful, easy to read, and locally unique. If your signs are unattractive in appearance, unreadable, or too similar to other campaign signs around town, your campaign signs may actually end up causing more harm than good.

Another important point that you will want to take into consideration is distribution. While many of your supporters will ask for your yard signs, you and your staff should also distribute them to voters in or around your community. When doing so, it is important that you keep location in mind. Ideal locations for campaign signs are busy roadways, namely ones where the speed limit is at a low to medium speed. You will also want to target walkers, as well as drivers, as they are more likely to stop and thoroughly examine your signs. That is why your political signs should be distributed to homeowners and business owners that live near schools and parks.

The above mentioned points are just a few of the many that you will want to take into consideration, when looking to use campaign signs to your advantage. As a reminder, political signs can be a helpful tool, but only if properly used. If you are not careful, your campaign signs can cost you time and money, without the payoff of success.
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