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What Is Customer Relationship Management?

Dec 12, 2007
Customer relationship management (CRM) is an important part of any business in order to keep clients happy. It is imperative to ensure that customers are happy otherwise you will not have a business.

Customer relationship management is the strategies, processes, people and technologies that are used by companies in order to successfully attract and retain customers. If this is achieved then a company can enjoy maximum corporate growth and great success. Obviously this is what any business wants which is why it is an important aspect of day - to - day business operations.

The different types of this management can range from simple off the shelf contact management products to high - end interactive systems that combine sales, marketing and executive information systems. The type of management that a company uses is most likely to depend on the size and type of business. For example, a small business with only a few customers will only need a simple system as it's easier to monitor customers.

However, a large company with thousands and thousands of customers is going to find it near impossible to know every single one of their customers. For this reason a more complex system will be required in order to help them achieve a satisfactory level of customer relationship management.

Customer relationship management is important because it is vital that all businesses know everything they need to know about their customers. This can range from their spending habits, the budget they have, areas of interest and what they want in the future.

The reason why this information can be so beneficial to a company is because if you know how your customers are thinking then you know how to target your products at them, for example, if 90 percent of your customers watch television between 8pm and 10pm every night then you know this is a good time to advertise you product. If you don't know this information you could be advertising at 6pm when none of your customers will see your advertisement.

Customer relationship management also allows a company to monitor whether they are losing or gaining customers. If they are losing customers they can find out why and try to come up with ideas of getting them back and keeping their current customers loyal to them.

There are so many advantages of maintaining customer relationship management that every company should do it. It is by far the best means of ensuring that you have a happy and loyal clientele.
About the Author
At CPiOcustomer relationship management whether you are looking for a fully integrated ERP solution or taking your first steps into CRM, CPiO is ideally placed to guide and support you.
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