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Pay Per Play Advertising - How Does Pay Per Play Advertising Work?

Dec 12, 2007
Pay Per Play Advertising or Pay Per Play (PPP)is a new and innovative advertising model for major brands to get their ads in front of the exploding social boom that is happening on the Internet. PPP works on a bid management platform similar to Google AdWords and compensates website and blog owners or "publishers" just like Google AdSense but publishers earn revenue on 100% of their traffic. There are no purchases or clicks required by site visitors. And there is no conflict with the terms of service for Google.

Simply stated, PPP is a brief, 5 second audio advertisement that is purchased by major brands, advertising agencies, and direct response content advertisers on a "per play" basis.

A website or blog owner does a simple cut and paste of the code on any web page, on any site where they want a visitor to hear audio advertisements. The code will allow the web page content to be crawled and determine what ads will be played.

The 5 second ads are played automatically and the website publisher is paid on the "per play" basis. Obviously, the more pages you advertise on, the more money you make. And the beauty of the system is that this process guarantees a 100% conversion rate of your site visitors.

The ads are professionally created. Best of all these audio ads DO NOT take up any space your web page. The ads are heard, not seen, and there is nothing to click on, the ad just plays when a visitor enters a page that has the code inserted.

The audio ads run only one time so your visitors are not bombarded with a continuous stream of ads. That means when a visitor enters a page with the Pay Per Play code inserted then that visitor will hear ONE 5 second audio ad and that's it.

For the past 2 1/2 years, PPP has perfected this system with over 66,000 advertisers and over 550,000 websites that serve ads to their visitors. The 550,000+ websites that currently serve these ads are responsible for 43 million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.

While this is impressive, their goal is to open the program up to a larger audience of website and blog publishers because the advertisers are hungry for lots and lots more with the decline of television viewer ship and the increase of Internet usage.

The Pay Per Play advertising model is the perfect blending of mass-market advertising applied to targeted and trackable Internet marketing.
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