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Blogging With Guests

Dec 13, 2007
You probably already know that the role of business blogging has become a very important element in your online marketing strategies. The problem with some business blogs is that the business owner is often too busy to develop new material on a regular basis.

Many try to do it on their own and they ultimately drop the ball and the blog sits completely idle while interest dwindles to a candle flicker.

If you find yourself in this position there are three ready solutions that can help you make sense of your blogging journey while keeping interest strong among readers.

The first solution involves the hiring of one or more freelance writers who can develop content for your blog. These individuals can even be responsible for placing the material online so you don't have to. If you can develop a budget for this then this solution will make sense in that the content will be original, fresh and hands-free.

A quality freelancer should be able to research the topics you'd like covered and deliver a blog style report for your readers complete with backlinks and photos if needed.

The second approach may not require any outlay of cash, but it does require time and networking. This approach also involves locating individuals in your field of expertise willing to provide a free commentary for your blog in exchange for a byline and applicable links.

This is labor intensive because you may need to make follow up contact to be sure the blog entry is on track. You will also need to post the blog yourself or have a team member do it for you. This approach works if you have a little time to coordinate the content supply.

The third approach is through free-to-use articles from a free article directory. Make sure to follow the site guidelines, but this approach can allow you to draw from a wide range of experts in their field and allow you to place the entire article and byline in your blog. The trade off for the writer is some exposure, while you can locate material that is pertinent to your unique needs without the need to write it and without asking anyone else to write for you. The approach requires a little time and effort, but no cash expenditure.

Blogging really has become an important element in online marketing. It has also been used to elevate the trust blog visitors extend to your business. The reasons business owners give for not developing a blog often has to do with fear of an unknown tool and the feeling that they don't have time to commit to a blog long term. This article provides suggestions on how to overcome your fear of the blog.

As with all areas of business sometimes you just have to assess your need honestly and then creatively navigate the obstacles that may be standing in your way. It can be done and your site will be better for taking that first step while site visitors gain valuable information that you either direct or select.
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