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How To Become Your Own Email Marketing Guru

Dec 14, 2007
So, you have decided to become an Email Marketing Guru and now you need to figure out exactly how email marketing works. While it can seem overwhelming to understand the complexities of the Internet and how to effectively market in that medium, it is possible to break the task down into smaller components and then figure out how to create successful, effective email marketing campaigns.

Planning your Strategy

Your first step? Planning your strategy. Brainstorm on what your customers want and need and how you can uniquely provide for them. For instance, if you work in the real estate industry, you'll want to position yourself that always sends email campaigns showcasing the properties each customer is looking for. Once you've figured out how you're going to market your business via email, you can establish a battle plan on how to move forward. Ask yourself the following important questions:

Where are you going to get email addresses?

Will you use a template or create your own pieces?

Do you want to track the results real time and see if people are opening the pieces?

Will you use text messages or HTML email marketing?

Should you follow up with prospects who indicate interest?

Using email marketing softwares-This is not for just real estate business. Regardless the industry you are in, you have plan in much similar way to achieve success. These are just some of the questions you will need to answer on your way to becoming a Guru. If you don't have the time to do the research required you can enlist the help of outsourcing companies that provide the email marketing solutions all wrapped up into one. They offer many services including the following:

Create and edit email and newsletter layouts
Use more than 150 themed templates
Manage an unlimited number of email contacts,
Send to hundreds, thousands or millions of contacts
Build up your email list
Promote your goods and services
Track your results in real time

Execution-With your strategy of who you are and what you have to offer your customers and your outsourcing strategy selected(if you are using one), you are ready to move into the final phase of your campaign. In this execution phase, it is critical you have all of your email marketing facts in order. Take some time and join groups/newsletters that share lists of subscribers. If you are offering a quality product or service there will be many other organizations that can and will want to help you get the word out. Many of these fellow e-marketers will have email marketing tips and tricks that you can incorporate into your strategy.

Finally, test, test, test! Remember it's all about your audience. Think of them as you create your email marketing messages - keep things simple and clear. Before you send an email message, ask someone what they think, and don't forget to test and keep changing, modifying, and crafting your message to be as effective as possible.

The bottom line is that you can become your own Email Marketing Guru.
About the Author
Gary San is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com/email-marketing ), a leading Web and permission-based email marketing service.
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