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Are You Tracking Your Advertising Results For Your Home Business?

Dec 15, 2007
Are you tracking your advertising results for your home business? Many home business owners are not tracking their advertising efforts at all. Many home business owners have no clue how to track their advertising efforts. Now as a home business owner why should you be tracking your advertising? Simple you need to know what is working and what is not working. As a home business owner tracking your advertising is essential. Many home business owners pay for ads normally in a classified ad site like Craigslist and have no clue how many hits or views they are getting from their ad. This is not smart business at all , in fact this is a terrible way to do business. As a home business owner you need to track everything and I mean everything. From your websites, blogs, blog posts, forum posts, articles, emails, and pretty much anything else you are doing to advertise your product or home business. There are many ways to track the advertising you do for your home business.

There are many different programs out there which will track your advertising efforts out there for you. The costs may vary depending on the program you are looking at. The costs can start from 20 bucks a month and run as high as a couple of hundred a month. It just really depends what you need to track your home business advertising efforts.

Now you maybe wondering why most home business owners are not tracking their advertising results. The simple reason is most home business owners have no clue how to market to begin with. Think about it. If you are paying 25 dollars to Craigslist to post an ad for your home business. wouldn't you want to know how many views your ad is getting and how many clicks your ad is getting? It is just common sense. You need to know what is working and what is not working. Then once you figure out what is working you build on that and then you can stop advertising in places that are not working for you and your home business. This is called smart marketing. Most home business owners throw their time and effort into any advertising ploy they may see and hope it goes well. Well most of the time it doesn't.

See tracking your advertising gives you a huge advantage over your competition. Like I said most home business owners are not tracking their advertising. And if you are one of the few who are actually tracking your advertising you will know when something is actually helping your business grow and when it is not. You will also know what places are great to advertise your home business in and which places are not so great to advertise your home business in.

To put it simply you should not be advertising online or any where unless you are tracking it and seeing how well it is doing or it is not doing. It just makes complete sense from a business standpoint to know where every penny of your advertising budget is going and if it is working or not working for you and your home business.
About the Author
Are You Tracking Your Advertising Results For Your Home Business? was written by Aaron Aldama a home business expert. For more info on building your home business visit Home Business Chicago.
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