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7 Basics of Marketing

Dec 16, 2007
Your business can outdo competition if you know the core basics of marketing. If you want your website to earn as much revenues as you expect and always continue doing so, consider refining your internet marketing strategy. Here are some tips to get started:

a. Simple domain name: Your domain name is pretty much the brand ambassador of your business. It represents everything your company does and manufactures. Therefore, it only makes sense to keep the domain name relevant and simple. It must be easy to remember by customers when they see it. Try avoiding vague names which have no significance to your brand and identity. Stick to simple formats and keep the domain name as short as possible. In fact, the shorter it is, the better your brand image.

b. Know customer preferences: Not knowing your target audience and their likes and dislikes can be a bit like selling a pen to a buffalo! Yes, you need to know the demographics and the profile of your target customers who visit your site. Otherwise you risk losing out on valuable sales. By understanding customer preferences you can fine-tune your sales and marketing campaigns much better - thereby enhancing sales conversion rates.

c. Make your contact details visible: Many websites make the mistake of having the business contact details placed in an obscure place on the site. This makes it very difficult for customers and potential business partners to contact you. Ensure your contact details are located on the Contact Us page. This way, customers know where to contact and find you. Provide all contact details like your email ID, telephone, fax numbers as well as your mailing address information.

d. Site security: This is crucial especially if you have an e-commerce set up on your website. Make sure to have site encryption software and a secure payment gateway to ensure no fraudulent transactions. Also make sure to inform customers in the privacy policy that all credit card information entered for transactions is safe on your site. Customers like to see what they are getting into, how their information will be used etc. before they divulge personal details.

e. Site design: An unprofessional looking website can cost you millions in terms of lost sales and poor brand image. Therefore, it is well worth the effort to spend a little extra on hiring the services of a good website designer. That way, your site will exude professionalism and class.

f. Optimization: You need to ensure your site is search engine friendly. In other words, your website needs to be optimized. Try using strategic keywords which are popular and relevant to your niche segment. You also need to get more high quality and relevant links to your site. That way you can greatly improve your page rankings online. You could outsource this job to a third party service provider so you can stay focused on your core competencies.

g. Don't use welcome: The word welcome is very commonly used in the Title tag of many sites. This is a big waste. The Title tag is the key component which ensures search engine page ranking success. Therefore place relevant keywords in the title tag as opposed to just 'welcome'.

To build a good building you need a firm foundation. It's the same in business. When you get the basics right, you're ready to direct your business into maturity. So keep these points in mind when deciding on marketing.
About the Author
Doug Brown uses his 30 plus years of business building experiences to educate people and businesses on how to dramatically increase their revenues. Free Report "17 Strategic Steps to Steps to Achieving a Six Figure Income or More" at http://www.whatisyourplan.com/.
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