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What Kind of Banner Advertisements is Right for My Site?

Dec 18, 2007
Banner advertisement has become a common medium to let your site be known and a huge market for some. Let's take a look at the basics of this site marketing strategy and how you can use it to your benefit.

When you are trying to make money off your website, it is important to effectively promote it so that you will attract customers and they can see just what a good, quality site you have and what you can offer to them. There are several ways so market and promote your website, one of them being though banner advertisements.

What Banner Ads Can Do For You?
Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than just waiting for the SEO techniques you have implemented to bring your own site to the top of the search engines results. Aside from paying to advertise on someone else's site, there are also free banner exchanges to choose from. Let's take a look at the pros and cons of each banner advertising method below.

What About Free Banner Exchanges?
The free banner exchange concept is when you and other sites exchange each other's banners. Their banner will go on your site and your banner will go on theirs. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some of them like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These "banner farms" or "link farms" will do nothing positive for your website and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads
As the name implies, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there is no competitor links on the same page.

In summary, banner ads can end up being profitable for you site if you go about it the right way. Experiment a little to see what type, or combination of both is right for you and you might be sure to keep the above tips in mind.
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