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The Importance of Search Engine Optimization

Dec 18, 2007
Search engine optimization is the practice of making a website or web page more appealing to search engines and other forms of searches. There are as many ways to optimize a website to make it more marketable to consumers and browsers as there are firms offering optimization. These firms are adept at making websites rankings higher and making them appear in the top ten pages or ranking during searches.

Why Is SEO Important?

SEO is important because it ranks sites and pages according to their relevance. Ranking sites through their relevance is actually to the advantage of the browsers and users of the Internet. Most users search for sites sing search engines, these search engines have certain procedures as to how they rank sites. SEO companies conform to these procedures and regulations in order to place their clients in higher ranking during searches.

For most users, SEO is just a tool with which users get the end result of their search. For many companies, establishments and other website owners, search engine optimization is also a tool that brings them more traffic. The more traffic that visits their site the better it will do during ranking. More traffic means more sales and exposure for the advertising in the site which can generate income.

Common Ways for Search Engine Optimization

The process of search engine optimization undergoes several website improvement strategies. These strategies include the use or keywords and key phrases in order to fit the words and phrases that users type in search engines. Making the images and other pictures in your website easier to download is also one way of search engine optimization. Bigger images are harder to open and sites that are difficult to open are usually abandoned by Internet users. This lowers your ranking and makes your site slip from the first few pages of the search engine results.

Other ways to optimize a website is to use Meta tags. Some search engines do not put much weight in these while others base their ranking on them. Search engine optimization practice usually brings up Meta tags. The reason why some search engine have ignored Meta tags is because these can be easily manipulated to suit the needs of the website.

Being honest in SEO work can be a difficult thing to do since many aspects of the optimization can be manipulated. White hat and black hat techniques are often debated during forums regarding the optimization of sites to suit search engines. There are no hard and fast rules regarding optimizing a site and this is why many people dare to push the optimization to the limit. Search engines often need to set the bar in order to weed out nuisance sites that use black hat techniques during optimization.
About the Author
David Edbrooke-Stainer runs a Search Engine Optimization company called Drab Design along with a Web Page Optimization company called Uber-Design.
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