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Dec 20, 2007
Strap on your seatbelts people we going for a RIDE!(offline!)

As I completed my 30 day training program from my friend Stone Evans, I sat silently as he advised me to do for 10 or so minutes a day and think of my goals and relax. I continued to ponder different unique ways to market my business. I always went back to what he had said about coming up with my own ideas and implementing them into my strategies. And I did, in a BIG risky way. I don't know if it has been done before but I'll tell you this if it has I haven't seen it published.

The concept hit me by surprise! One day I went on a Sunday after noon (beautiful day)72 degrees sunny breezy and just plain gorgeous for New Orleans weather! Uncommon for late September. I parked my truck in the shade and cleaned inside and armor all, wipe down, you know the routine. Then a li'l wax job. I was alone with the exception of my daughters 10 week old beautiful Siberian husky puppy, on a rope tied to my trailer hitch. Well this dog was a people magnet everyone that passed wanted to see it, pet it, hold it, and asked questions about it. Which immediately brought back memories of when I was young, myself and a friend would go to Florida every weekend, leave on Friday and stay till Sunday. We had Labrador puppies and soon found they were girl magnets, so as single guys we brought the puppies as conversation starters and the results were amazing. If we were without the dogs we talked to only a few people a day, when the dogs were present we talked constantly to people wanting to look at them and not us. Not that we were ugly or scary looking, but just normal guys at the beach.

Before I left the lake and I called a friend who lived nearby that I hadn't talked to in several weeks so I thought I'd call n see if he was home and id swing by and talk to him. He is in the real estate business and is doing very well for himself he has a beautiful home by the lake. I got in touch with him and to my surprise he was about a mile away on the lake, doing what I was doing cleaning and waxing one of his cars. I drove that mile and met him, as we hung out and sat by the car everyone stopped to ask about the puppy and they would ask about the car as well. We actually had to walk out to the water to get away from the car and take the puppy with us so that we could actually get a few words in because we had some catching up to do. We talked for a half hour or so in peace then went back to our vehicles; as soon as we got there people flocked near again to question about the puppy and car. The questions were, Dude is this your car blah blah blah or Dude thats such a cool dog. My friends reply was yeah thats one of my cars and my reply was yeah he is a pretty cool dog. Not to be rude to anyone but it was time for us to go cruise. Before we left I told him man u gotta let me drive this thing. He said anytime u wanna go right now? I said no not with the dog he will get hair all over your car. He said no take it Ill stay with the pup, and of course I did. It was a black 2006 corvette convertible. Beautiful car, and NICE to drive! When I got back he said how was it? I replied awesome. He said if u like that one your love my new one. I was like its better than this? He laughed and said believe me. Its a 2005 mint condition Ferrari. He said follow me home n take it for a ride. I said no I have to pick up my daughter in 30 minutes but Ill take a rain check. He said anytime dude, I said great Id love to and we split.

On my ride home I thought about what had just happened . These 2 things combined are the perfect match. It clicked bring a fine car and a puppy to the lake, have people flock to me and question me. I am in marketing of course. I have online businesses so I started getting excited about what I just put together and thought don't get too excited till you give it a try. A few days passed and I called Steve on a Wednesday and said looks like nice weather again this weekend are you going to the lake Ill meet you. He said he had plans with his in-laws, but maybe next week. I said o.k., and he asked if I was still going to go. I said yes I was planning on it and his reply was you wanna take that hot li'l ride out there and give it a test drive? I was ecstatic, I said DAMN RIGHT dude! He told me to come early before he left and I was like I'll be there at 10 am sharp, he said thats perfect I will be leaving at 11. I was pumped up now I had a feeling this car had to be awesome if he was enthused about it because cars are his passion along with his family and work.

Sunday I'm up at 7 am ready to roll. I have my business cards flyers and of course my daughters puppy, and was out the house by 9 am . I arrived at about 9:45 and was shocked to see what he pulled out the garage. It was that 2005 custom yellow Ferrari. My heart was racing, pounding! He hands me the keys and says your going to LOVE it!! I said I just love looking at it! He just laughed and said no you're going to love the power.( He knew I loved power because we use to ride moto-x together for years).

I get the pup, business cards, flyers and head to the lake. I was lit up like a light bulb, this was a machine of pure adrenaline. I even considered skipping the lake and just drive, drive, drive...... I didn't though but I did take the long route there, haha. I arrived at the lake at about 10:40. There were few people I guess people were still in church or recovering for the nights before so I just rode around smiling and loving it. By noon the place was inhabited by many so I parked and got the puppy out. Within 5 minutes people were coming up to the car and the dog. I proceeded to give the car a spray wax, not that it needed it, but I just thought it would be nice to return it waxed.

The attention of these combined human attractants was phenomenal it was person after person and question after question, needless to say it took me 2 and a half hours to spray wax a small car because I talked so much. And the question 7 out of 10 times were , Dude what do u for a living? I'd give them a business card or flyer. Sometimes the first question was, Is this your car? I'd say no its my friends car there question then was what does he do for a living. We both do marketing he does mostly real estate here is one of his business cards and mine. After 2 and a half hours I was actually ready to go, I was exhausted mentally from the excitement of the car experience and the questions and the overwhelming emotion of what had taken place in a short period of time. I gave out over 90 business cards of mine more than 50 flyers and at least 75 cards of Steves. What an amazing thing to see! These were 100% laser targeted (interested) leads. I did not try to sell them anything but they were wanting my cards to see if they could duplicate what I or Steve were doing. So maybe they could by a Ferrari- WOW! I spent no money besides fueling up his car and a small investment for the cards.

By Tuesday I had 38 wanting more information and direction, because they were ready to try this out and make a change in their lives. I was amazed. I called Steve told him what I had done and he was flabbergasted. He said he was wondering why he had been getting so many calls from Sunday night until now. As we spoke his phone was ringing simply amazing he said. I never thought of doing that myself I get a lot of questions about that car it does happen often. I just answer questions about ,I never thought about marketing with it. Next weekend we will be on the lake Saturday and Sunday he said!

The moral is believe people with integrity when they tell you follow thought you never know what will click in your mind to become a creative marketer. I have many more new and exciting ways to market that will be as un-orthodoxed and OUT THA BOX ! approach to marketing as this article is. And they will be enjoyable at the same time.

My advice to you find a friend with a FINE car or rent one, go to the SPCA find a nice puppy and duplicate this for free.

Marketing at its best!

Thank you for reading I hope u enjoyed, stay tuned for the future articles I will publish soon.
About the Author
William Anderson @ HTTP://www.wealthattainedonline.com/
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