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Record Keeping For Home Business Entrepreneurs

Dec 20, 2007
As a home business entrepreneur, you know that while cleanliness may be next to godliness, record keeping is somehow even more important. Various governmental entities insist on proper record keeping, and if you are running a non-profit organization as part of your home business, the ability to document is king. If you can't find the time to do it yourself, you really need to hire someone to do it for you. When it comes to taxes and payroll, there is no room for error. In fact, if you do err you may find yourself paying costly back taxes or even facing jail time.

Yet there are other records that need to be kept as well - namely the records of your business interactions! Here are some tips on how to make each and every contact count:

1. Once you throw open the doors to your business, the nosy, the neighborly, and the inquisitive will come to take a look. It does not matter if your business is primarily located online or if you are actually working out of a storefront, the odds are good that you will get visitors just for being the new kid on the block.

2. Collect contact information from each and every person who stops by. You might need to give away some witty bumper stickers, free t-shirts, or even pens or pencils, but these are cheap when compared to the business they could bring in! Online visitors should be encouraged to leave their email information and home address in return for a freebie that will attract a lot of visitors, while in-person guests should have the opportunity to drop a business card into a jar in the hopes of winning a prize.

3. Make the most of the data you collect and plan your first marketing campaign. Home addresses are great for sending out glossy brochures (none of those copied jobs please) and maybe even samples, while email addresses are perfect for the sending of online coupons and special offers.

4. Honor requests made to be deleted from your database, yet keep even those data available.

5. Invest in a computer program that makes contact tracking quick and simple, and which will not require you to duplicate a lot of data entry. Similarly, this program should tell you if a contact is a duplicate.

As you continue to grow your business, it is vital that you always remember the first few customers who made it possible for you to keep your doors open. Treat them with special respect and offer them special deals that nobody else gets. This will ensure their repeat business and their recommending your business to their friends and families. In many cases, you will be the object of much boasting, since you are enabling them to receive deals that their closest friends can only dream of. During a future marketing campaign, you can play on that knowledge by offering such special deals for a limited amount of time to everyone. As you can see, record keeping has the potential to pay off big time!
About the Author
Dustin Cannon, of Next Level Enterprises, LLC is a successful Internet marketer working with top leaders in the home business and Internet marketing industry. For more information on the Passport To Wealth business opportunity Next Level Wealth Team .
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