Home » Real Estate » Selling

Saving Time and Money When Working with Potential Buyers

Dec 22, 2007
Once you've invested in a real estate property, you've completed half the work necessary to profit from your venture. Now, you have to find a way to sell the property and create a source of income. In order to do that, it is essential to build an aggressive advertising and marketing campaign in which you hit your target audience from several angles. The problem with advertising is that it can be quite costly and time consuming. You need to find ways to get your message out that don't cost a lot of money and don't take up all of your time.

As a real estate investor, you know that the target audience for your home selling opportunities is not the average buyer that qualifies for a standard mortgage loan. Rather, you are looking for a buyer with less than perfect credit who needs another means of getting set up in a home. Therefore, your target audience is looking at a different kind of advertising than what most mortgage and real estate companies are working with. You can use certain methods of aggressive advertising and marketing that are much less costly than television commercials or printed flyers for mass mailing.

Start with hand-made Bandit signs. These are the signs you see on the side of the road that say, "rent to own, easy qualify, no down payment," etc. However, rather than paying to have them made, get some poster board, a stencil set, and some magic markers and create your own, saving you money. Put out 10-20 on a Friday evening and leave them out over the weekend, when the most people will see them. Do this every weekend, and you'll be inundated with calls from potential buyers.

Put a short classified advertisement in the newspaper. This can be relatively inexpensive and reach a huge target audience seeking a good deal on a home without having perfect credit. Make sure you advertise that you have a 24-hour recorded message that the caller can listen to for more details and that a recorder will take the name and number of the interested party, letting people know they don't need to be intimidated at the idea of calling and being asked a number of questions right away.

In order to save time on showings of the house, you can use the recorded message to advertise group showings, asking potential buyers to sign up for the show times and allowing 5-6 viewers to make the appointment. This assures that you will never waste time on a potential buyer who doesn't show up for the appointment, and it allows you to get your message out regarding your terms and conditions to several people at one time. Using the recorded message to tell people about group showings also means you don't have to repeat yourself with every caller. During a showing, if you have multiple homes for sale, you can offer to show some of the potential buyers the other real estate properties, in hopes of making more than one deal with a single appointment.

There's no reason to pay large sums of money to handle aggressive advertising and marketing campaigns when you can be frugal and still reach your target audience. By offering group showings, using a recorded message, setting up a newspaper ad, and posting homemade Bandit signs, you'll receive a huge response for minimal work and expense.
About the Author
Charles W. Moore, a U.S. Army Veteran began Real Estate Investing in 2001. He's a Successful Investor, and Author of, "Million Dollar Rent To Own Real Estate Secrets Exposed." Get his Free Report on Rent To Own Real Estate Investing at:http://www.Rent2OwnExposed.com - Learn Real Estate Investing, Stocks Markets and Internet Marketing, visit: http://www.REIeBooks.com
Rating:
Please Rate:
(Average: Not rated)
Views: 181
Print Email Report Share
Article Categories
    • Artists
    • Gambling
    • Humanities
    • Humor
    • Movies
    • Music
    • Photography
    • Tattoos
    • Television
    • Classic Cars
    • Motorcycles
    • Recreational Vehicles
    • SUVs
    • Trucks
    • Vans
    • Branding
    • Business Opportunities
    • Careers and Jobs
    • Corporate
    • Customer Service
    • Direct Mail
    • Entrepreneurship
    • Ethics
    • Financing
    • Franchising
    • Home-Based Business
    • Human Resources
    • Import and Export
    • Leadership
    • Management
    • Market Research
    • Marketing and Advertising
    • Negotiation
    • Network Marketing
    • Networking
    • Organizational
    • Presentation
    • Project Management
    • Public Relations
    • Small Business
    • Strategic Planning
    • Team Building
    • Telemarketing
    • Training
    • Data Recovery
    • Databases
    • Games
    • Hardware
    • Networks
    • Operating Systems
    • Programming
    • Security
    • Software
    • Spyware and Viruses
    • Ask an Expert
    • College and University
    • Home Schooling
    • K-12
    • Languages
    • Online Education
    • Psychology
    • Accounting
    • Credit
    • Currency Trading
    • Debt Consolidation
    • Insurance
    • Investing
    • Leasing
    • Loans
    • Mortgage
    • Mutual Funds
    • Personal Finance
    • Stock Market
    • Structured Settlements
    • Taxes
    • Wealth Building
    • Coffee
    • Cooking
    • Gourmet
    • Recipes
    • Wine and Spirits
    • Acne
    • Aerobics
    • Alternative Medicine
    • Beauty
    • Cancer
    • Cosmetics
    • Depression
    • Diabetes
    • Diseases and Conditions
    • Fitness Equipment
    • Fitness
    • Hair Loss
    • Heart Disease
    • Medicine
    • Men's Health
    • Muscle Building
    • Nutrition
    • Skin Care
    • Supplements and Vitamins
    • Weight Loss
    • Women's Health
    • Yoga
    • Arts and Crafts
    • Babies
    • Collecting
    • Elderly Care
    • Genealogy
    • Hobbies
    • Parenting
    • Pets
    • Pregnancy
    • Woodworking
    • Feng Shui
    • Gardening
    • Home Appliances
    • Home Security
    • Interior Design
    • Landscaping
    • Affiliate Programs
    • Article Marketing
    • Auctions
    • Audio
    • Banner Advertising
    • Blogging
    • Broadband
    • Domain Names
    • E-Books
    • E-Commerce
    • Email Marketing
    • Ezines and Newsletters
    • Forums
    • Internet Marketing
    • Link Popularity
    • Pay-Per-Click
    • Podcasting
    • RSS
    • Search Engine Marketing
    • Search Engine Optimization
    • Security
    • Social Media
    • Spam
    • Video
    • Viral Marketing
    • Web Design
    • Web Development
    • Web Hosting
    • Copyright
    • Cyber Law
    • Intellectual Property
    • National, State, Local
    • Patents
    • Regulatory Compliance
    • Trademarks
    • Baseball
    • Basketball
    • Boating
    • Cycling
    • Extreme Sports
    • Fishing
    • Football
    • Golf
    • Hockey
    • Hunting
    • Martial Arts
    • Running
    • Scuba Diving
    • Soccer
    • Swimming
    • Tennis
    • Dating
    • Divorce
    • Marriage
    • Weddings
    • Astrology
    • Buddhism
    • Christianity
    • Faith
    • Hinduism
    • Islam
    • Judaism
    • Meditation
    • Metaphysical
    • New Age
    • Cable and Satellite TV
    • Cell Phones
    • Communication
    • Gadgets and Gizmos
    • GPS
    • Satellite Radio
    • Video Conferencing
    • VoIP
    • Addictions
    • Coaching
    • Goal Setting
    • Motivational
    • Stress Management
    • Time Management
    • Clothing
    • Electronics
    • Fashion
    • Gifts
    • Jewelry
    • Causes and Organizations
    • Environment
    • History
    • Holidays
    • Men's Issues
    • Nature
    • Philosophy
    • Politics
    • Women's Issues
    • World Affairs
    • Air Travel
    • Camping
    • Cruises
    • Destinations
    • Outdoors
    • Article Writing
    • Book Reviews
    • Copywriting
    • Fiction
    • Non-Fiction
    • Poetry
    • Quotes
    • Screenplay
    • Tools and Resources