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Finding Quality MLM Leads

Dec 22, 2007
The internet is full of advertising agencies that offer quality MLM leads. While all will state that their leads are quality there are three tips you can use to help you choose a true quality MLM lead.

No Manipulation

An MLM lead is likely to be quality if there are no bribes, incentives or attachments to the lead. A lead is likely not worth it if you have to do something other than purchase the lead.

Never Oversold

Price gouging in lead offers develop when companies charge whatever they see fit for leads. See whether or not the company offering the leads states that they are not oversold. And never shy away from taking the time to compare prices.

No Bad Leads

Check for a no bad lead statement from the company. It the company doesn't promise no bad leads then you may want to look elsewhere for your MLM leads.

Lead Information

When you are looking for a quality lead keep these three statements in mind. It is also a good idea to look and see what the company's leads include. The best leads will include the following information: name, address, email, phone, home business desire, interest level, hours able to invest, amount of capital investment, best time to contact, time zone and date and time stamp. This information allows you to check how serious your lead is and whether or not it is worth pursuing.

Where To Start

When you are looking for MLM leads you want a quality lead that provides a solid area for prospecting, recruiting and sponsoring needs. Before pursuing an MLM lead you need to familiarize yourself with the product. This will allow you to be more confident and better able to receive a quality lead. You can always create you own if there are no quality leads that fit within your budget. The best place to begin is with family, friends and acquaintances. You will come off in a confident and interesting manner provided you fully understand and believe in the product you are offering. For the beginner lead generation isn't always easy and it can be difficult for a pro. Just remember to stick with it, be patient and don't give up.

Lead Types

If the company offers several types of leads it is also helpful. You should find a lead list that includes area code leads, local leads, Canadian leads, email auto responder leads and telephone interview leads. Make sure you leads are ones that will be receptive to your calls and being able to choose your lead type is helpful. Your conversation will flow smoothly and end with the best possible results as long as you choose a lead that you are comfortable in making contact with.

How Are The Leads Generated

Another helpful part of finding a quality MLM lead is when a company takes the time to list where their leads come from. You can find leads that are generated by lead producing websites, company solo emails, newsletters, advertising networks, radio advertising and more. There are more leads available to you with the larger size of the list. Just because you have quantity doesn't mean you have quality, but you will be able to choose and be more particular about what you are looking for.

These tips and hints are a helpful guide to help you find quality leads that can make your business grow and succeed.

What To Include In Network Training

In order to make sure that new people entering the business understand the expectations as well as how they meet those expectations every business models need training. Most of the time people who join a multi level marketing program are trained by the upline, or the people who recruited them into the program and sometimes by those much higher on the upline.

Training should focus its goal on information about the product or service that will be sold along with how best to present the product and the company in order to make potential customers feel more comfortable when it comes to buying from you. Training can also teach new members how they can recruit others into their own downline, but recruiting should never be the main focus of the training.

At the end of a training call, no matter how energized you fell or how positive you feel about the company you should always take a few minutes to calm down and ask yourself what you specifically learned during the training session. Training is often conducted through individual phone calls or conference calls with others on the same level. Some companies make the mistake of confusing a training call with a pep rally by having people get on the call and discuss how much money they made in the previous month.

These training sessions are the motivator that is often needed to get fence-sitters onto the company's side and start to recruit new people and make additional sales. However, you probably won't be able to sell any better or know more about the product if all you know at the end of the training call is the income level of several people high in the organization. Recruiting efforts should focus on more than how much money one of the founders of the company has made.

The training will be beneficial to your future if at the end of training you know more about the product and what new products will later be coming in the future. Knowing how to sell the idea of joining the multi level marketing program to people on the cold list may be beneficial. The call has done nothing but work to isolate people from those they know if it only focuses on browbeating or demeaning friends and family because they don't recognize what a good thing you have found.

You likely won't have to learn how to fill out forms and they usually don't include teaching you how to file quarterly tax returns since most of the ordering, payments and shipping of products in a multi level marketing program are handled by the main organization. Training should focus its scope on selling the product, selling the company and how to be nice to the customers while doing it. Time should also be devoted to questions from the new recruits and presenting honest answers, and as long as it is an honest representation of the opportunity it will be the right answer even if you are reading straight from a company handbook.
About the Author
Dustin Cannon, of Next Level Enterprises, LLC is a successful Internet marketer working with top leaders in the home business and Internet marketing industry. For more information visit: CoOP For Wealthy Marketer .
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