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Get Your Affiliate Site Ready For The Holidays

Dec 22, 2007
Holidays are very essential for affiliate marketers. Many webmasters reported that the traffic and conversions of their affiliate sites will be double or even triple during the holidays. Instead of going to the malls, many shoppers choose to shop from online shops. In fact, surveys show that many people would not choose to drive on the snowy roads and battled with the crowd during the holidays. They will rather at and home and take 30 minutes to visit online shops and check out when they are enjoying a cup of coffee.

As a consequence, you need to make sure that your affiliate site is ready for the holidays. You may need to tweak the site a little bit so that it can match the atmosphere of the shopping season and help to boost the conversions. Below are some tips for you to get your site ready for this special moment of the year.

1. You do not need to rush to have your website modified by the Monday after Thanksgiving. Although there are people saying that it will be the busiest shopping day on the web, there is evidence that the busiest period should be from that Monday to the 15th. You will still have time to modify your affiliate website and try to capture the shopping season in Christmas.

2. One mistake webmaster will make is that they do not consider the cut off dates for shipping. This is probably because affiliate marketers do not need to take care the logistics and shipping. However, you should at least give some information to the shoppers and post the cut off dates on your websites, for both domestic and international shipping. This can make sure that your customers will not be unhappy because they cannot get the products before the Christmas day.

3. Make sure that you do not only promotes the products you sell in normal times. There is a big opportunity in gift cards. You should try to promote some in order to boost the sales and conversions.

4. You need to concentrate on some specialty niches. There is no point to join the affiliate programs of Wal-Mart because shopper can go to the physical stores easily. You should concentrate on your unique niche so that you will be make more from the shopping season.

You will have a chance once a year and you should tweak you affiliate site in time so that you can capture the shopping season and make money out of it.
About the Author
Jerry Leung is an author. You can learn more about Affiliate Marketing Niche Program . He also runs a blog concerning SEO and Online Making Money Ideas. You can also learn How to Analysis Website Critically from his website.
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