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Home-Based Marketing Opportunities: Fact Or Fiction?

Dec 23, 2007
There are many offers everyday on the internet and in various publications for the average person to make money through a home-based marketing network opportunities. It's often difficult to determine the legitimate from the fraudulent offers, but the legit opportunities in do exist and a person can obtain a quality income from such offers.

Various business experts mention that the structure of multilevel marketing will cause the business to fail regardless of the product and/or service. The reasoning behind the failure describes that the majority of money is focused on distributor recruitment with no concentration on market limitations. Essentially, the increase in sellers does not mean a rise in sales, if product demand has increased as well.

All businesses should be aware of these two items: market saturation and the principle of supply and demand. These two items will determine the success or failure of any business. The essential problem with many multilevel marketing companies is there's no one examining the numbers of their sales department. The problem will compound with market saturation, and layoffs and product disposal will occur within the company.

The following example will examine recruitment incentives of a multilevel marketing company. The company provides $100 for each new team of 10 recruits and another $50 if those 10 recruits bring in another 10 to the team. A second round has brought the total to 1,000 and each of these people brings in 10 more recruits. At this point, there are now so many people trying the sell the same product that recruitment will be dramatically reduced for the company. Additionally, the money going to recruitment will ultimately become the downfall of the company as well.

A person considering this type of home-based opportunity needs to closely examine the following items: the product itself and how popular it's with the public, customer and company loyalty issues, look at the company's recruitment efforts and the structure of the network. The person looking at this business opportunity should realize that some customers are loyal to one company, despite a more reasonable price on the same product. The person investigating such opportunities should always ask plenty of questions concerning these items before making a final decision. Additionally, a journal should be kept of both the questions and the answers from investigations into these home-based opportunities.

Additionally, the person interested in a home-based multilevel marketing position should sift the fiction from the fact. A recruiter will usually mention the product is needed and wanted by the public, which may be true but a purchase may require some further research to accomplish that task. The person considering this position needs to also look at those in the upline or those who are preceding recruits. These people in the upline will determine an interested person's success or failure, and eventually affect their status and profit as well.

Finally, a decision on such an opportunity should be done after all the facts are available. There are many home-based multilevel marketing companies out there. The interested person should examine as many as possible, and take plenty of time for the final decision.
About the Author
Dustin Cannon, of Next Level Enterprises, LLC is a successful Internet marketer working with top leaders in the home business and Internet marketing industry. For more information visit: Home Based Business .
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