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Using a Newsletter as a Distributor

Dec 24, 2007
Did you know that a newsletter is a very powerful distributor marketing tool? You don't even have to be a fantastic writer to create an attractive and promotional newsletter. A newsletter is a great way to increase your sales and build a customer data base for your home business as a distributor. Here are some tips to help you with using a newsletter as a distributor.

One thing that having a newsletter does is enables you to send email to customers that is not considered spam. From your distributor web site, set up a small space on the opening page for visitors to sign up for a free newsletter. This will give you permission to send them newsletters and also provide you with their email. You can even require that they fill in their personal information such as address and real name when they sign up for the newsletter. Be certain to never ever sell this information or disclose it other parties that are not involved in your home business. The newsletter sign up is an effective way to collect customer information and visitor information.

Select a theme for your newsletter. As a wellness and health distributor you should select a topic that is health or wellness related. Name the newsletter something that fits the theme of the products and the wellness niche. For example, if you market skin care products you could name your newsletter The Skin Zones. The topics in your newsletter could cover skin care and health supplements that increase the youthful appearance of your skin. Visitors to your site are already interested in your topics and often your products. The chances that they will sign up for the newsletter is greater if the newsletter title is something that is catchy, easy to remember and related to the health and wellness products of your website.

When you create your newsletter, write a short article about a specific topic that relates to the theme of your newsletter. Consumers crave information and handy tips, suggestions or recent news about health and wellness topics are well received by your subscribers. In the margins of your newsletter, you can place product ads for items that you distribute. If you did The Skin Zones as your newsletter, you could do an article on foods that contribute to acne. The side products could be acne products or other skin care products. Be certain to include direct links to the products so that subscribers can go to them easily from the email that you send to them.

Ideally, you should have several small articles in your newsletter that cover the theme. If the newsletter is primarily ads, then people will not be as likely to remain loyal subscribers. People really enjoy useful tips that they can apply in their lives. If you can do one article that is news based, one that is tips and suggestions and another that is informative, you are likely to increase your readership and to keep subscribers a long time. The products on the side margins will sell themselves and increase your distribution automatically without creating a newsletter that is just a huge sales advertisement.

Another advantage of a newsletter is that you can advertise because people have subscribed for the newsletter. If you obtain the physical address of your subscribers, you can send them a catalog for your products that you distribute. You can also send them coupons that they can use specifically for your website that has the products that you distribute. If you are not a writer, you can pick up articles from free article directories. Just make certain to agree to the terms of service and follow them from the free article directories.
About the Author
Zach Thompson is a 23 year-old network marketer & marketing consultant. Why Distributor Wanted?
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