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An Ounce Of Research Can Be Worth A Pound Of Cash

Dec 24, 2007
Every business has a strategic plan, whether it is formally drafted in a report or written on a cocktail napkin. With the dozens of factors that surround starting a business, often it is difficult to ascertain which areas are most important. However, with internet businesses, it is easy to narrow down the critical factors that lead to the road of success: traffic!

An online business may possess the genius levels of Einstein, but without quality traffic, the website may as well be a business dunce. However, before you pull out all the stops and embark on a massive internet marketing campaign to gain quality traffic, it is critical to conduct research. Research is the one critical key to make sure your internet business plan succeeds without bankrupting your investment bank. The amount of time you spend conducting research has a direct causation relationship with the financial rewards you will receive.

By Pausing, You Will Be Able to Move Further Ahead.

Your website has launched, and it looks fantastic. After weeks of selecting just the right colors and programming, the website has come together perfectly, and you cannot wait for the online world to see your new website. It is at this moment that many webmasters and business owners make their critical error. In their excitement and anticipation of launching, they rush to the market and unknowingly have set themselves up for failure. It is at this exact moment that you should pause to begin solid due diligence. After all, you spent days selecting just the right color, weeks coming up with a catchy slogan, and possibly months formulating your online product offering. How long would you attribute to research? Understanding the marketplace and your competitors? Learning which keywords are going to yield you the highest ROI?

Remember, you have a budget. Each individual who arrives to your website through your PPC advertisement takes advertising money out of your pocket. If you do not make the right internet marketing decisions, your budget will be depleted and you will be left with a lonely website. However, when you conduct internet marketing due diligence, you can still harness the power of PPC while financially padding your pocket. By taking a moment to pause and conduct internet marketing research, you will quickly pull ahead of your competitors.

Harness The Power of PPC Through Research.

Researching your strategy for a successful PPC campaign can be a complicated process with many factors to consider, such as the competitiveness of the keyword, targeting effectiveness, and combinations of keyword copy.

However, this difficult process can be easily streamlined through the utilization of affiliate marketing software, such as the powerful application offered by ZamDoo.com. Through the software, you have an ability to research your keywords, view their effectiveness and performance, monitor their CPC, and most importantly, see what your competitors are doing and learn from their achievements and mistakes! All of the research and due diligence you must conduct to achieve internet marketing success can be found in one application. In fact, without this type of software, there are many levels of research you may not realize to conduct on your own.

By spending the time to conduct research on your internet marketing campaign, you will reap the cash benefits and quickly pull ahead of your competition. With software tools such as ZamDoo.com, even the novice internet marketer becomes more keyword-savvy than dot com veterans.
About the Author
Dave McDuff is the co-founder of the ultimate PPC ad research tool on the market - ZamDoo. With ZamDoo (http://www.zamdoo.com), internet marketers can research the PPC ad space on Google, MSN & Yahoo, and discover which ad text, positions, keywords and time of ad placement are the most successful. Having this information before starting a campaign means marketers can enter a new market (or refine existing campaigns) with rich data on their competitors.
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