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An Introduction To Internet Marketing

Aug 17, 2007
Internet marketing is one of the hottest subjects on the internet, with almost endless websites devoted to the subject. More and more people are realising that there is a lot of money to be made online through legitimate businesses, such as selling on Ebay, promoting affiliate products, and developing and selling your own products.

The major attraction of internet marketing is that there are almost no barriers to entry. You don't need any substantial capital to set yourself up, as you would in the offline world. For example, you can immediately start selling unwanted household items on Ebay, or you could sign up as an affiliate for a company and start promoting their products on the numerous sources of free ads, such as free classified ads sites, safelists and traffic exchanges, and earn a commission for each sale.

Most of the resources that you need to start making money online can be found cheaply, or indeed free in some cases. I recommend creating your own website if you want to increase your earning potential, but again this can be done cheaply if you are on a limited budget. Registering a domain name can cost less than $10, and the cost of web hosting varies, and although I recommend finding a quality web host, it is possible to find free web hosts that will host your site.

To build your site, there are various free tools that will simplify the whole process by using simple, easy to understand editors, so this needn't be daunting either. A good way to get started is simply by creating your own blog, using a service like Blogger, for example, who will host your site on their server for free.

As you can see it's obvious why internet marketing is now so popular, and will only continue to grow in the future. However, if you want to be successful marketing online there is a steep learning curve, and a lot of people simply give up after a few weeks because they haven't made any money. It takes time to learn how to be successful. Experienced marketers have endless resources they can draw on, that will most likely have come from years of testing and researching.

In the early stages of your internet marketing career there is a lot to learn, and you should absorb as much information as possible. Look for the more renowned internet marketers, and subscribe to their newsletters for ideas and tips. Also be sure to check out the Warrior Forum, which is frequented by some of the very best online marketers, who you can learn so much from. There are also numerous ebooks and websites devoted to the various aspects of internet marketing.

There will come a time though when you have to take action. A lot of new potential marketers end up spending hundreds, if not thousands, on ebook after ebook, trying to learn as much as they possibly can, without actually devoting much time to doing it themselves, and learning as they go along. Don't get caught in this trap. It's very easy to do. I know because I did it myself to some extent when I first started out.

If you don't make any sales straight away, don't panic. Just keep trying out different things and learning from your mistakes. No-one makes lots of money instantly with no experience. It takes time. One thing I would recommend highly is having an opt-in form on your front page, where visitors to your site can choose to receive emails from you. This way even if you are not making any sales at the present time, at least you are building up your mailing list, which many successful marketers claim is their most valuable asset. This will enable you to market your product to the same prospects in future emails, increasing the chances of making a sale.
About the Author
James Woolley is a successful internet marketer who has a number of sites in various niches. His latest site is a free internet marketing resource guide, which also includes a newsletter filled with free tips and bonuses.
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