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10 Ad Copy Secrets To Survive Online

Dec 25, 2007
One of the most important skills to start an online business is knowing how to write effective ad copies. Hiring a copy writer will cause you between $500 to thousands depending on their credentials. The alternative is to write the ad copy yourself. This article covers 10 crucial secrets about ad copy writing, and applying them will sure to boost your conversion like clock work.

1.Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2.Publish a list of famous and respected customers who have bought from you on your ad copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3.Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4.Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

You can see that there's practical value in learning more about add copy writing. Can you think of ways to apply what's been covered so far?

5.When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6.Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7.Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8.Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9.Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10.Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

As your knowledge about add copy writing continues to grow, you will begin to see how this fits into the overall scheme of marketing online. I hope the key factors mentioned above have given you a clear picture on how to start churning out high converting ad copies.
About the Author
Steven Fu, an Infopreneur is dedicated to researching and recommending the best and legitimate affiliate programs that generate passive and residual income online. Find out more and collect your FREE Passive Income Toolkit at;
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