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30 Minute Mortgage Marketing

Dec 25, 2007
Although I can't promise you a complete meal in just 30 minutes as does Rachael Ray on the Food TV Network...I can provide you a solution that can help with your mortgage marketing program and your loan originations. Especially, if you can't find enough time to really do your marketing.

Here's what you need to do...Promise yourself that you'll spend 30 uninterrupted minutes each day working on the marketing part of your mortgage business. Set aside a 30 minute block of time. Turn off your cell phone. Checking your email and surfing the Internet is not allowed. Answering the phone is not allowed. Out bound calls are allowed. Use a timer or alarm because clock watching is not allowed either.

The next 30 minutes are your marketing minutes, so make the most of this time. Here are but a few suggestions on how to spend those precious 30 minutes:

1. Update your database information,
2. Critique and improve your web page,
3. Write a few "Thank You" notes or cards,
4. Write a mortgage article for your website,
5. Review and improve your advertising copy,
6. Create a new direct mail piece or marketing flier,
7. Write and send your press release to a media outlet,
8. Schedule a lunch or two with your mortgage contacts,
9. Write a mortgage "white paper" to be used as a give away,
10. Set up appointments with mortgage prospects or customers,
11. Organize a drip marketing system using postcards for your niche,
12. Touch base with the Realtor/Agents that you exchange leads with,
13. Edit your marketing material such as your fliers or tri-fold brochure,
14. Review and evaluate the results of the niche you are promoting and marketing,
15. Study and determine the results you're receiving from your mortgage advertising.

If you're on a roll with your 30 minutes, by all means take advantage of the situation, and carry on a while longer. There's nothing magic about the 30 minute mark. You can make it 20 minutes or 45 minutes. Just make the commitment and focus on the task you have chosen.

Schedule your 30 minute marketing period every day and over time, you'll see some pretty significant results. Incidentally, this little technique works for other chores you've been putting off.

You'll notice in all of this, there's nothing mentioned about reading your FHA manual, or the marketing book you just purchased, or the self improvement book that's been sitting on your book shelf the last year or so.

Yes, I'm very much a believer in continuing education and self improvement. There's no doubt you need to allocate time every day to do these things too. But, this 30 minute block of time we are scheduling is your "marketing time" and has a direct bearing on your loan originations, your pipeline and your bank account. Start this little program today, your mortgage marketing success depends on it.
About the Author
Tom Domin is the author of "101 Ways to Originate Mortgages" and publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Increase your pipeline and put your mortgage career on the fast track and sign-up for FREE at http://www.MortgageMarketingToolKit.com.
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