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An Eastern Philosophy Look At Niche

Dec 25, 2007
When I was in college (the first time around), I was always told to find a niche and keep it simple. Little did I know at the time, I was learning a sound business principle. After all, there is nothing simple about Ebay, Yahoo, or Google.

Could there be?

They told us in college, yet again, this time around "do what you know and do best". Do what you love and the money will come. Yada yada. I researched how other businesses started. Peg at Ebay knew a lot about Pez dispensers so that was their focus the first year or so.

An entrepreneurial job is one held by a brave soul, one who is a self-starter, knows what to do, and does not know what to be told. He knows to pick himself up when he/she falls down. Knows what clients expect and goes above and beyond the call of duty to outpeform major corporations and often succeeds.

Don't deny the forces of zen, especially the yin and yang. Doesn't matter if you believe in them or not, they do happen. It is a part of making choices. We get pulled one way and then another. Which choice do we make. If you don't believe it happens, try the choice that does not go along with your business instincts and watch the consequences. Not very fun.

Take advantage of the opportunities on the net by spending a few extra hours a week researching. Most e-books I've found are replicas of others and offer nothing new or cutting-edge. All the information in them are free at websites and usually better-written with less typos. And I tend to run from Internet gurus anyway. I suggest you do the same.

The other day I was looking at some statistics of what were the top sellers (especially at Ebay); and, of course not surprisingly, Ipods, consumer electronics, Armani, Gucci, and the usual suspects. I even did further research to find out the few legitimate wholesaler/drop shippers Could this be my "big break"? When I say big break, I do not mean "finally make money on the Internet". I have been doing that for several years and it is virtually on autopilot now. Am I in the league with the big dogs? More like a barbarian at the gate. But I do okay.

There are billions or products and services just laying domannt waiting for the right person to come along and market them correctly. It is all a matter of taste and style. It need not be the next hybrid car or Pentium 10. It could be a vacuum cleaner that does something very different. It could be a special pet food that improves the quality of life. It is all up to you.

You have an advantage if you owned copyrighted art or slogans. Take advantage. There are plenty of print on demand companies who will do all the worl for you.

Having your own product brands you, not someone else. So if you have an idea for a product, do it. If you don't have the money, either save for it, or draw a business plan and present it to investors. Someone will eventually buy in. And you are in business!

So after more research I opened a "funny apron shop"; yes that's right, funny aprons. Nothing too sexy about funny aprons of course. I don't expect Austin Powers to come forward and say "Funny aprons, Shagadellic!!!" But you never know. The minute I started listing the stores in directories and search engines, people started buying. Yes, a cyber-field-of-dreams. Build it and they will come.

Once you've found a basic product, or created one, and see that it is just a bit different enough to focus and advertise on that difference, you are on your way to a good living.

Your niche maybe be a new kind of toolbox or a special gasoline treatment or unique dog clothing, whatever it is, make it your brand and fly with it. Promote, promote promote and use your name in the promotion.

Then promote, promote, promote with blogs, article marketing, ppc engines, pinging, and every other method of which you can think. Suddenly you will wake up successful. The odds are on your side. The harder you work, the more research you do, the more action you take, the luckier you get. In fact, the big dogs did the same thing to become big dogs, and they have nothing on you, if you just allow yourself to take the action. Keep an open mind and be prepared to get off track a few times. As long as you get back on track, that is what matters.

It is not how many times you fall down that count, but how many times you get back up. And if you use your "Zen", you will get back up. It's all a matter of physics, getting pulled back into balance.
About the Author
Cartoonist Rick London, founder of Londons Times is legendary on the Internet. He started in 1997 with nothing, in a metal warehouse, and now has one of the biggest comic gift and t-shirt mega-stores on the net. He recently launched Londons Times Superstore
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