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Why Do You Need Communication Training?

Dec 25, 2007
I am not the first person to recognise that business depends on one factor, communication. If you have a great product that you want to sell to people you need to communicate to them to show them what they could have in their lives. If you have a service that would be useful to people you need to get that message across. If you have a great business idea but need funding you need to share it effectively with the right people and if you have a business and want to minimise the loss of productivity then you could benefit from effective communication. There is a common misconception that communication skills cannot be taught. The misnomer follows that one either has the gift of the gab or one doesn't. This may be partially true but there is a phenomenal amount that can be achieved through communication training.

The ability to stand in front of a large audience of people does not come naturally to anyone. Even the greatest of orators took time to ply their trade. Hitler, Martin Luther King and Hamlet all solicited advice and practiced their speech making abilities carefully. The ability to influence and interact with other people is an invaluable skill that will not only benefit your business but will also impact your social life. The skills that can be taught with communication training can help improve your presentation skills, business relationships and media skills training.

Delivering a message with clarity and impact may sound easy but how many meetings have you been to where these simple principles have been ignored and you have ended up listening to the speaker drone on for hours without making a succinct point? I've been in a few. The frustrating thing is this can easily be avoided by learning a few simple techniques and no one is too big or too important to listen to the advice of a team of people that are dedicated to delivering this type of training.

Communication skills are not just focused on delivering speeches. The key aspect of communication is listening. Being able to take in and analyse the messages you receive from your business associates is as important a skill as being able to say the right things. People will always tell you what they want or need out of the business relationship and the most successful business people are successful because they take time to listen to what other people want and then they work hard to provide it.

Presentation skills are beneficial in all areas of business. Whether it is a formal presentation with the use of presentation technology such as an interactive whiteboard or simply pitching your business and trying to close a deal they are an invaluable skill set. The right presentation of yourself and your business will pay dividends in the long and short term. People make up their minds very quickly and that first impression is invaluable. Fortunately there are simple techniques that can be taught and taken on by anyone to make improvements to their initial presentation skills. Sadly it is often overlooked. But I would strongly recommend that the first step you take to improve your business is to seek consultancy on your communication and as a result seek communication training.
Being able to present the correct image to the media is one of the hardest communication issues that face business. If your company are likely to have to interact with the TV, radio or newspapers it is imperative that you are prepared for the difficulties and potential windfalls that come with it. You need appease the journalists need to have a story with your own need to look good, this can be a difficult task; especially if you are not used to being in the spotlight. Communication training can prepare you for the scenarios working with the press can create.
About the Author
Shaun Parker is an expert on communication skills. He helps advise people looking to improve the efficiency of their presentations.
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