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Generating Targeted Website Traffic

Dec 27, 2007
I realize how painstaking it can be for a newbie in the field of business to start off a business and then experience a steady growth in it. Starting off a business is hazardous in today's competitive age. You have to invest a truck load of money to promote the services and products that you sell.

The internet has become a major tool of promotion in today's cyber age, with millions of people surfing the internet everyday.

As a young entrepreneur, it is your responsibility to catch the attention of these multitudes of people and make them to think about the propositions you put in front of them.

The recent statistics suggested that an average surfer does not stay put on one site for too long a span of time; the estimated time that the surfer spends at an average site is around 15 seconds. These 15 seconds are like an unearthed treasure to you and you have to use this time to lure the surfer to go through the site and take notice of the details of the items in it.

Make it big in small time

For an entrepreneur, 15 seconds would look like too small a span of time; but for the surfer, it is an eternity, especially if the site fails to catch the interest of the person. So, making the person think is the first step for you in the complex procedure of converting a visitor into a customer.

Decorating your office on the Net

The first thing that should be taken care of to attract traffic is to make a well-designed and well-informed website. Surfers are not used to waiting for long periods as your webpage gets uploaded, so ensure that the webpage you sent out is quick to respond.

To increase website load speed you have to make your website shrug of all the excesses like animation, graphics, 3D tools, etc. These are attractive features no doubt, but they will slow down the effectiveness of your website.

Most successful business websites are those that are simple. Therefore, try and make your website simple, but loaded with facts. The webpage you create on the internet should be targeted to an audience. So, you have to research and know beforehand who your target traffic is. The contents of the webpage should be placed in such a way that they take care of the preferences of these target traffic. The website should have links to the other supporting services or products of the company. The contents of the website should be well organized and logical. You are creating a webpage to sell, so keep the option of online sales in your website.

Promote the Website even further

You will always want more and more people visiting your site. In order to get this success, you have to adhere to several steps.

SEO optimization is one of them, it gives the website a promotion and thus it provides you with a launch pad. There are several search engines you can adhere to like Google, MSN, etc. You can also publicize your website by submitting articles related on the topics about the products that your company caters to the public. These topics can be posted on websites, which specialize in article writing.

The articles should contain vital links to your company's website. You can also motivate the visitors to your site by offering them free downloads, services and also by organizing contests, giving free tutorials and other attractive offers.

It's a strenuous experience for many to get stuck in traffic; it's your responsibility to make the experience of the traffic visiting your website into a pleasurable one. And mark my words, this is going to boost your company immensely.
About the Author
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