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Read Books, Boost Conversions

Dec 27, 2007
If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject - and even books off the subject.

Most great writers will tell you that the best thing you can do to improve your writing is to read books. I believe this is true in the copywriting field as well. I have a few books to suggest to you today for giving you a quick boost in improving your copywriting results.

Of the four books that I recommend, three are on copywriting. The fourth is off-topic, but still offers valuable advice on selling your product or service.

The first suggestion I have is The Robert Collier Letter Book by Robert Collier. This is a classic in the marketing & copywriting industry. Much of the book consists of ads that Collier himself wrote. The language is a little dated, giving it kind of an early-last-century feel, but the principles hold true.

John E. Kennedy's Reason Why Advertising is a fantastic book. It is harder to find than the others. At the end of this article, I will provide you with resources to find books like this.

My final choice may raise a few eyebrows, but it's not as silly as it seems. Green Eggs and Ham is not about copywriting, true. But it IS about selling! Enjoy this Dr. Seuss book at any time - with a fox, in a box or with a mouse, in a house.

It may seem silly to read a children's book to improve your business, but this book is all about persistence in making a sale. Dr. Seuss teaches us valuable marketing lessons which we can apply to our advertising strategy. Convert more clients into buyers - read Dr. Seuss!

I promised you a valuable resource, and here it is. Check out www.SFSBookstore.com. Bret Ridgeway of Speaker Fulfillment Services runs the site. His specialty is finding hard-to-find books on copywriting and marketing. If you are looking for any similar books, I heartily recommend checking out his site.

Buying good books on copywriting is a great investment in your business. The books I have recommended here will be valuable additions to your copywriting library. They don't cost much, and you'll get a great return on your investment. The lessons you learn will pay off in ways you can't even imagine.
About the Author
For an inside look at the techniques of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and free copywriting advice.
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