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How To Split-test Sales Letters

Dec 27, 2007
Clients and students who read my blog often have many questions. "How do I begin testing and tracking? Can you help me split-test and track my sales copy?"

"What is Taguchi testing? Do I need to use it? What about multi-variant testing?" It really is a complex subject!

Now for the good news: split-testing is easy! By using simple, yet sophisticated, split-testing techniques, you can increase your conversions and gain more business.

Today's resource is a link to some of the best split-testing software on the market today: "http://www.google.com/websiteoptimizer" Website Optimizer. Now, you probably expect that this link is an affiliate link, so that I can get a whole bunch of money once you click on the link and buy this software. The problem isyou can't buy this software! The best part about it is - it's free! And it comes from one of my favorite sites in the whole world. A little site I like to call: Google!

This is truly wonderful software! While it is very sophisticated, it is also easy to use. With all these features, you would expect to pay hundreds, even thousands of dollars. Not only can you use it to perform simple split-testing, it even does simple multi-variant testing too (yes, it's true!).

It will allow you to test multiple headlines, sub-headlines, copy, background, graphic elements, etc. - all at the same time! It is statistically reliable testing.

I won't waste your time teaching you how to use this software. Google has already done that, adding great tutorials to their website so you can get started right away.

Here's the easiest way I know of to start testing, and it will take you one hour or less to get started:

Get a Google account. Use the link in this article to set it up.

Set up your first test. Follow the step-by-step instructions in Website Optimizer.

Start your test. Just click and let Google do all the work. The software will run through all your copy, headlines, and so on, advising you which version will convert the most sales for your business.

It couldn't be easier, and you sure can't beat the price!

Check out "http://www.google.com/websiteoptimizer" Website Optimizer today. It's the best way I know to get started split-testing.
About the Author
For an inside look at the techniques of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. There you'll find many marketing resources and free copywriting advice.
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