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Marketing a Small Home Business

Dec 28, 2007
Operating and owning a small home business web skin care store can be extremely profitable. The key to a successful web store in the wellness industry is to market your entire web store. Knowing the tricks and tips for marketing will help you be the most successful that you can with your new small home business web skin care store. Here are a few tips to get you started with successful marketing.

One factor that many entrepreneurs overlook is marketing. Make certain you write your business plan and do your business budget that you allow weekly and monthly money in the budget for marketing and advertising. Locating funds to market and advertise will help you in the long run. Additionally, if you don't use all of the funds set aside each week and month, you can roll them over to the following month for when you are ready to launch a large marketing and advertising campaign.

No-one can buy your skin care products if they have no idea that you have a web store on the Internet. It is imperative to get the word out. One way that is relatively inexpensive to market and advertise your new web store is through links on the Internet. The more large sites on the Internet that are linked to your web store will help your over-all listing in search engine rankings. Basically, the search engines pick up that a ton of sites have linked to you and this tells the search engines that your site is good and popular. Go to people's blogs, internet forums, chat rooms and even guest books and leave a non-spam message and link back to your small home business web store.

Sub-domains are counted as regular domains in the search engines. A sub-domain is a like a branch on a tree. You want to be certain to add links back to your web store from sub-domains as well. This will further ensure that the search engines think that your site is popular. Not only that but with sub-domains and domain linking, it lets others know that you are on the Internet and that you have a popular product that is in high demand.

Offer rebates for your products with a rebate code. You can have people put in the code and automatically take off the amount that they're getting for a discount. Another method is to have a rebate coupon they can snail mail to you. The money will already have been made when they purchase the product. People love sales and rebates and this is a very effective marketing tool.

Advertise with an inexpensive paid to click email company. You can reach a lot of real people that could potentially buy from your small home business web skin care store. These are people that are interested in your products and will more than likely buy. Skin care is unisex and men are as likely to purchase as women if your product line is extremely varied.

Purchase Google Awards and market your new web store through them. Google has a strong reputation for helping companies market and advertise. There is also a company called Bidvertiser that operates similar to Google and you can make money through advertising with them as well. Plus, you can really market your profit if you set up your web store to accept affiliates through a program such as Click Bank or through a good programmer to set up the store for direct affiliates.
About the Author
Zach Thompson is a 23 year-old network marketer & marketing consultant. Why Starting a Small Home Business?
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