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Auto Responders, Your Secret Agents

Dec 28, 2007
Imagine the perfect business with me...

Let's imagine a customer cruising the Internet. She comes to your site, and sees an invitation to your newsletter. Usually, she would move on, but she's intrigued.

Hey, this guy makes sense! He thinks the way I do. I need to know more." She signs up online, and is soon enjoying your newsletter.

Autoresponder number 1 does its job -it collects the e-mail address, and sends the newsletter with no input from you.

(This is called a contact management online autoresponder, but don't let the big name scare you!)

Next, your visitor checks the product reviews. Since you've done a great job explaining all the benefits of your product, she understands the value and decides to buy.

Of course, you have added a bonus to the product and she gets that in her email box immediately after she has purchased the product.

Autoresponder #2 has done his job.

Seven days later, your customer gets another e-mail. This e- mail asks how she enjoys her product, whether it was helpful, and how your business fulfilled her expectations? At the end of the e-mail, she is also asked for a short testimonial. She e-mails her replied, and you have a new testimonial to put on your webpage.

Autoresponder number 3 has done its job.

Each week your customer gets another email helping them with the product and explaining things the product can do. The emails also give your customer tips on how to use the product to expand their business or how to make more beautiful scrapbooks or how to save money on their next purchase or how to build a free website with out pay...or whatever your product is about.

This kind of excellent customer service keeps your customers feeling valued. By helping them use their product, you reduce the number of returns. Even better, it keeps your business name front and center in the customer's mind.

Autoresponders #4 - #10 have done their jobs.

Of course, clients that are interested in a $10 e-book may also be interested in your more expensive home study course. Perhaps there are other opportunities for cross marketing. By tracking the preferences of each client, and speaking directly to their preferences and desires, you can increase sales.

Your customer will get personalized e-mails, recommending products similar to the ones that have already been purchased. She sees the benefits, and has been looking for this product for ages. Thank goodness you just brought it to her attention.

She clicks on the link and buys the related product. Auto responder number 11 has done its job.

Do you see the value of my secret agents, my autoresponder friends? They work all the time, even when I don't. I can spend time with my family, sleep, develop more products, anything that pleases me, and my auto responders will keep working without me.

Auto responders - they are a wonderful crew, and a big reason why we are enjoying another record breaking year at FamilyEBiz.com. If only I could take them out for dinner to celebrate!
About the Author
Stephen Beck shows 7 easy repeatable steps to beginning a Christian Home Based Business. For a free CD explaining these steps, go to Start Home Business immediately.
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