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Email Flyers Greatly Improve Upon Traditional Paper Flyers

Dec 29, 2007
In years past, many businesses might have claimed that sending out good ol' paper flyers to their customers was a highly effective form of marketing. Just about every consumer can recall seeing their mailbox jammed with flyers or having a flyer stuck onto their car window. Some people might have read these flyers while others quickly tossed them aside. But from the business' (and marketers) point of view, enough people read (and often acted upon them) to make it an efficient and effective platform for spreading their promotional content.

The traditional paper flyer's time in the spotlight as a viable and effective marketing platform has, for all intensive purposes, come to an end. Paper flyers have been replaced by a new, environmentally friendly and far more effective platform.

The majority of businesses have made the switch to email flyers. Here are just some of the reasons why.

Many organizations have come to realize that, with email flyers, there is no need to hire an pricey designer and no need to incur expensive printing fees. Since most email flyer programs let the actual business owner, manager, or marketing team easily point-and-click their way to a professional eye-catching email flyer, the costs are dramatically lower. This also heavily decreases the amount of lead time required to launch an email flyer campaign.

In the past, the marketer would have needed to factor in all the design, printing and distribution time. Now with email flyers, that is all cut down to a matter of seconds. Just about every business operator will tell you that time is amongst the scarcest resources they have, so the fact that email flyers mitigate that big time sink of traditional paper flyers is a huge benefit.

Email flyers also help extend the businesses promotional messages, due to the viral nature of email.

Most email flyer programs will have a 'forward to friend' feature that further promotes the spreading of the email. With traditional paper flyers, there is practically no forwarding of the message at all. In all hoensty, how many people do you think get a flyer stuffed in their mailbox and think "You know what, I'm going to photocopy this and pass it out to my friends at work!" I can guarantee you not many! But, with the power of email fueling your message, anyone who receives your email flyer can easily use the special 'forward to friend' option embedded in the content, or they can simply click the forward button on their email software. In either case, more people are seeing your message.

In addition, since your email flyer is being passed along to someone's friend or associate, it instantly gains even more credibility, which can go a long way towards making your message stick.

While traditional paper flyers leave the marketer flying blind in terms of overall results, email flyers completely alleviate this shortcoming and put tons of information at your fingertips. When you send out an email flyer, you can track many different aspects of its progress and success. You can see the exact percentage of people who have opened your email flyer, and even drill down to know exactly which contacts opened the email (and even the exact time they opened it and if they opened it more than once!).

With email flyers you can also track exactly who is clicking on links included in your content, and also who is forwarding your message to their friends. With this information easily accessible, marketers can make important decisions on how to improve their promotional campaigns. They'll know exactly what adjustments to make to so their email flyers can be even more effective. Compare this with the "send out paper flyers, cross your fingers and hope for the best" approach, and it's clear just why so many businesses are now harnessing the power of email flyers and email marketing.

While the advantages of email flyers over traditional paper flyers go on and on, one issue worth mentioning is that email flyers are a lot more environmentally friendly. With an overall push by the global community to treat our environment better, it's clear that sending out digital email flyers that produce no waste is far better for the environment than printing thousands and thousands of paper flyers. Even if we all hope that those paper flyers will be recycled, we know that ultimately not all of them will end up in a blue box. That means they have to end up somewhere and that may be the trash or it may be litter on our streets. No matter where it ends up, it's obvious that Mother Nature wouldn't be too pleased.

With email flyers, there is no waste, no garbage, and no litter. Many larger organizations, particularly in the USA, have switched to email flyers to be more environmentally conscious.

There is no doubt that email flyers are the evolution of paper flyers and have a lot of added benefits and advantates. Email flyers consistently prove more advantageous to businesses and ultimately preduce a greater ROI. With more businesses using onto email flyers, we can all expect to see less paper flyers landing in our mailbox and more email flyers landing in our inbox.
About the Author
Robert Burko is President of Elite-Email-Flyers.com, the premiere solution for designing, sending and tracking professional email flyers. Improve your business by reading Robert Burko's eBusiness Blog.
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