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Web Site Promotion Ideas For Small Businesses

Aug 17, 2007
You've already figured out that your small business needs a web site to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your web site up and running, you'll need web site promotion ideas so that people know about your web site. After all, no one will visit your web site if they don't know it exists.

The first of your web site promotion ideas is submitting your web site to all the major search engines. Search engine traffic is a major draw to web sites and most web masters will tell you that the vast majority of their traffic is coming from search engine clicks. Most of the major search engines have a specific page you can use to submit your site. Once it's submitted, it will usually take a few days to a week before it starts showing up in keyword searches.

Other web site promotion ideas include advertising your web site on internet message boards and discussion forums centered on subjects related in some way to your business. For example, if you run a small business selling pet supplies, you could go to message boards and discussion forums frequented by pet lovers.

Other tried and true web site promotion ideas are banner exchanges. You can contact other web sites involved with the same target market and ask to exchange banners on each other's web sites or you can sign up at a banner exchange portal that will automatically generate banners for other sites on your site and banners for your site on other participating sites. Some other ways of promoting your new web site however, going the route of affiliation. This is a good method of not only promoting your new site but an easy fashion of making some quick money as well.

How this works is you sign up for an affiliation to a site, generally you will want to find a site that has some relevance to the site you are trying to promote. When ever someone goes to the site you are affiliated with and they link on to your site by pay per click method it takes them to your site and right into the thick of your content. The the unfortunate part of this method is that whenever someone clicks onto your site from your affiliate, you end up paying the affiliate for the transfer of sites. Although this could easily be a very small fee to the affiliate, the point to remember is if they click and you pay the affiliate, there is no guarantee that they will make a purchase from you.

For even more web site promotion ideas, there are many online resources dedicated solely to teaching people how best to create awareness of their web site through the internet at large and strategies for attracting more visitors to their web site. There are other resources for web site promotion but then start with these basic ideas and when you're ready, explore for more!

To Your Success
About the Author
Obinna Heche. LA, CA

Delivering the best home based business ideas and
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