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Fondling Our Minds With Celebrity Endorsements

Dec 29, 2007
As it turns out major celebrities can get acne also, because Jessica Simpson, Lindsay Lohan, and P-Diddy have all endorsed Proactiv Solution and they all swear that it rescued them for the misery of their acne infection. They all even have graphic pictures of their faces and foreheads covered with acne pimples that they have shown on national television.

Proactiv Solution was developed by to leading dermatologists that themselves had acne and were frustrated with the acne remedies that were currently on the market. Benzoil peroxide is the main active ingredient in most acne remedies, but because it is a powerful chemical it has some harsh side effects that leave the skin dry, red and cracked and unable to protect itself from acne infection the way it is supposed to do.

What acne sufferers want is for their acne to be gone and their skin back the way bit was before the acne got started and Proactiv Solution is the only acne treatment on the market that actually accomplishes that. Unlike all the other acne treatments Proactiv Solution treats the skin and undoes the side effects of the benzoil peroxide as well as eliminates the acne problem.

It's a three step treatment process and the first step is Proactive Renewing Cleanser that sterilizes and clears the skin of dead cells and opens clogged pores. The Revitalizing Cleanser also contains benzoil peroxide and it enters the pores in this step and kills the acne causing bacteria.

Nearly every planner I work with contemplates having a big name for their event or broadcasters endorsements, but it's not quite as simple as picking a name out and scheduling the date. Celebrities can add a great deal to your event, but they also mean a great deal more work.

Speaker Fees. There's really no way around this one. Big celebrity names cost big money. For meeting planners and business speakers used to hiring non-celebrity speakers, the sticker shock can be extreme. Many well known authors, actors, musicians, inspirational business executives and other well-known entertainers have speaking and appearance fees that can climb well into the six figures and beyond.

Event Contracts and Offers. The rule of thumb here is to expect contracts to be long, and insist on as much detail as possible. Whether it's travel, fees and due dates or even the rider, make sure you know precisely what will be required of you, and what you're getting for your money.

Contract Riders. While the stories of extreme diva acts are usually overblown ("I said I wanted only lavender M&M's!"), it is true that some http://www.brooksinternational.com/Celebrity_4.htm speakers have very stringent requirements about what they need in order to perform at your event. Most of their demands will center around clean rooms, meal choices and hotel options, but read every item carefully. An ounce of preparation goes a long way towards keeping your celebrity happy and your event successful.

If your event will be promoted in any way, all media and content will usually need to be approved by the entertainer themselves. There are a lot of reasons for this, but mainly it's to prevent false or private information about a public personality from being released.

Cancellations. I like to remind my clients that an event with a marquis name personality is never final until they step onto the stage. Production problems, competing contractual responsibilities and travel logistics can all interfere at any stage of the game. Keep in mind that most celebrities will have out-clauses in their contracts that allow them to cancel an engagement without lengthy notice if they need to fulfill another obligation (movie role, state dinner, etc.)
About the Author
Jon Caldwell monitors the latest news on celebrities today. Much of his feedback can be found at http://www.celebritybuzzer.com/celebritybuzzer_cat/celebbuzzerlist.php
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