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Internet And Business - One Bite At A Time

Dec 30, 2007
A family friend once asked me, "How do you eat an elephant?" When I didn't know how to respond he said, "One bite at a time."

This seems like either an obvious statement or an attempt a humor. For Internet marketing it is perfect advice.

There are multiplied millions of web pages available online and multiplied millions of web sites to consider.

How can a new website manage the marketing of a site that will exist in the midst of what may seem an infinite number of other more established websites?

One Bite At A Time

You won't be able to accomplish all your marketing goals overnight, but if you systematically forge a path through a jungle of marketing roadblocks you may begin to observe others who are able to find the path you have forged and venture back to your online store.

Just like a jungle the undergrowth can become pretty thick so it takes ongoing effort to keep the path to your site open and unobstructed. This can mean tracking down broken backlinks as well as developing new marketing strategies.

As more traffic comes to your website the easier it becomes for others to find it. A path is worn to your site and motivated consumers share details on how to get to your site with others.

The process may seem painstakingly slow and you may wonder if there will ever be any positive outcome to all the time and labor you have invested in marketing your site, but there will come a time when you suddenly realize you do not have to work as hard at marketing to see new customers.

This doesn't mean that you abandon marketing it simply means that you put away the machete of marketing and work at keeping the area trimmed and welcoming. You will never eliminate the need to market. In fact I would go so far as to say that you should make sure you engage in some form of marketing every day.

The elephant of marketing is an enormous beast and can't be handled in one sitting. When you work toward the objectives of marketing try to look at the one aspect of marketing in front of you and learn that function fully before moving on to the next.

In some cases a marketing objective may be a stand-alone idea, but in other cases, like Search Engine Optimization (SEO), there are linkable strategies that must work together and you really need to have an understanding of how this functions to benefit your online business.

Try not to become too impatient. Imagine the marketing process a bit like putting a jigsaw puzzle together or building a house of cards. The process is tedious and requires concentration, but the end result provides the potential of a payoff that far exceeds the efforts you put into it.

The analogy of the elephant is simply a way of saying that marketing is something that is not to be taken lightly and cannot be done overnight. When you understand that marketing is a long distance race and not a sprint you will likely find not only greater success, but will also find you have an improved stamina as you keep the pace steady and relentless.
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