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Online Business Priorities: The Key To Success

Jan 2, 2008
As an expert in teaching families to start online businesses, I am asked a lot of questions about selling on the Internet. By far the most common question is, "What do I sell on the Internet?" or "WHAT TYPES OF BUSINESSES HAVE BEEN SUCCESSFUL IN E-COMMERCE?"

The answer is...you are asking the wrong question. Why? Because products come and go, but the people you are marketing to remain forever. Meaning, the product you are selling this year may not be the same product you are selling next year, but you will be selling to the same people. That is, if you are collecting their name and email on your web site.

That is why your top priority as an online business owner (after you determine what your niche is) is to collect the emails of your visitors. This can be done with a simple email capture form available with any autoresponder service. Then you can use that autoresponder service to send sequential messages to the people on your email list.

Let's use an example. Bob joins your e-mail list using a simple capture form on your webpage. The next day, he gets an e-mail thanking him for visiting your site. One week later, Bob receives an e-mail to tell him about your great new sale. After that, Bob receives weekly e-mails telling him what you are selling and how it can help him. Your auto responders do all the work for you, so you can relax.

Sally will not receive the same message 17 that Bob is receiving because she needs to receive messages 1 through 16 first! The messages that Bob is receiving since he joined a month before will not make sense to her. That is why you need to send sequential emails through an autoresponder.

Think about that! How many of your products require more than one email to answer all the objections your customers have? Or how many of your products require some basic knowledge before your customers realize they can't live without it? Nothing is better than sequential emails for getting the job done.

No matter when your customers join the list, they will get each e-mail in sequence. Re-capture lost sales - even after a promotion is over, offer it to new customers through your sequential e-mails. This will help you build customer loyalty and succeed in your online business.

I cannot stress enough how important this is. Put an e-mail capture form on your most popular page; usually, this will be your home page. Offer something valuable to your customers in exchange for their e-mail addresses (as an example, I offer mini-courses for marketing online). You don't need anything expensive. Create an article, a report, even a mini-course - anything that will help your client, and convince them to provide you with an e-mail address.

By building your list of subscribers, you are developing an online business that will be profitable for years to come. A word of warning - if you neglect building this list, you may find yourself at the mercy of products whose popularity waxes and wanes. Develop your list for success today.
About the Author
Stephen Beck shows 7 simple repeatable steps to beginning a Christian Home Based Business. For a free CD explaining these steps, visit Start Home Business immediately.
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