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Don't Miss Out on These Co-Registration Wonders

Jan 4, 2008
At its core, marketing is a numbers game. The wider your market reach, the more profitable you will be. So without a sizeable list, the quality of your list doesn't mean much. In other words, you need a HUGE list.

And co-registration is all about getting you that huge, targeted list quickly and easily. Do you want 1,000 subscribers? No problem. You can reach that number within days using a service such as ListOpt's List Builder. Just decide how big you want to go, pay for it and let the service collect the names for you.

Using co-registration, you gain a list that has both quantity and quality. With quantity, you have a lot of people exposed to your sales messages. With quality, you have a high conversion rate among that huge list. To put this in perspective, let's do a little math based on the what the industry considers an excellent, quality conversion rate: 2%.

With a list of 100 subscribers and a product that sells for $97, you generate $194 in gross sales:

100 prospects x 2% conversion rate= 2 customers
2 customers x $97 product = $194 gross sales

Now let's say you paid for 900 additional subscribers through a co-reg service, taking your total number to 1,000 people on your list. Selling the same product at the same conversion rate, you'd bring in $1,940:

1,000 prospects x 2% conversion rate = 20 customers
20 customers x $97 product = $1,940 gross sales

Assuming you paid .29 cents per subscriber, deduct the cost of those extra 900 names to determine your net sales:

900 subscribers x .29 per lead = $261 cost per lead

So how much money did those 900 leads generate for your business? Let's take a look:

$1,940 total list - $194 from original 100 = $1,746 gross sales from co-reg leads
$1,746 gross sales - $261 cost per lead = $1,485 net sales from co-reg leads

And that's only taking into consideration the first purchase those 18 co-registration customers made. Hopefully they will spend much more than that with you over time, thus making your co-registration leads even more profitable.

You simply can't build a big enough list by relying on your squeeze page alone. Co-reg leads are more than email addresses; they're equal to cold, hard cash deposited directly into your pocket. It is therefore vital to your Internet marketing business to find a co-registration service and put them to work depositing multiple subscribers into your list daily.
About the Author
Glen Hopkins is a Best-Selling Author, Information Marketer, Speaker and Consultant. Glen specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines using specific systems that will allow you to work less and earn more. Get his List Building Report and Web Traffic CD (valued at $97) for FREE at: http://glenhopkins.name/>http://GlenHopkins.name
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