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Review Of Google Adwords

Jan 5, 2008
As a Google Qualified Professional, I'm afraid I have to join the growing list of online entrepreneurs to rave about the awesome power of the Google Adwords program. As a marketing tool it is unsurpassed. It has become the standard of Internet marketing and advertising. I feel it's the most cost efficient method of driving your budgeted amount of targeted traffic to your site.

If you're a novice, the Adwords program is the pay per click service offered by Google. It is made up of a search network and a content network.In the content network, adwords ads are targeted by content and the url of each page. Ads are directly relevant to the page content. In my experience the bid prices tend to be lower for the content network. Also a part of the Google content nework is Google's Gmail service which displays ads based on email content. Pretty powerful isn't it? You can also purchase placement targeted ads by choosing what websites on the content network you want your ads shown.

When advertising in the search network Google says, "Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site's directory, or on other relevant search pages."

The search network contains: AOL, Netscape,Earthlink,Compuserve,Shopping.com AT&T, Ask.com. The Adwords search network is the quickest way to reach 86% of worldwide Internet users.

Both networks are extremely powerful marketing tools. Also a part of the Google content nework is Google's Gmail service which also displays ads based on email content. How powerful is that? You can also place placement targeted ads by choosing what websites on the content network you want your ads shown.

By using the tools the Google Adwords program provides I'm sure you can see how it's become a marketer's dream. What an edge Google gives the advertiser by serving up the exact ads that are most relevant to the desires of the person conducting the search. The best part is advertisers only pay if their ads are clicked on.

Our customers are so happy with their online marketing programs that they consistently rave and send us testimonials about how outsourcing this important function has made such a difference in their bottomline. By allowing us to take full advantage of the power that Google Adwords provides on their behalf their businesses have substantially grown and much faster then if they had to do the work themselves.
About the Author
Robert Gantt is an web expert who has taught 100's of firms how to promote their businesses and make more money online. Discover how to increase your sales, get more cashflow and increase your customer base with targeted effective search engine advertising PPC The Easy Way
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