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Property Auction Tips For The Faint Hearted !

Jan 5, 2008
* When advertising your "for sale by owner" home, there are three essential elements for a successful auction advertisement. The first is an attention-grabbing headline. When writing your headline, use the features of your home in the headline, such as "Solid as a Rock!" or " Assumable Loan!" You want your headline to be explosive enough to catch the potential home shopper's attention. You want them to read your ad about your home. By gaining their interest they will be interested enough to see your home above all the others.

Make sure you emphasise the Unique Selling Point (USP) of your home such as 'interior designed home' or ' close to surfer's paradise'. Remember you are creating a picture not just of a home but of a lifestyle.You want purchasers to buy into not just a home but a life. Describe your home in as much detail as possible: room sizes, colors, doors, cabinets. Anything that helps your potential purchaser visualise your home.

* A good closing line will entice the potential buyer to call. You will want to appeal to their desire to own a home, or maybe as a good investment, or even their sense of urgency. "See it Now, before it is gone!"or "Don't pay your landlord another dime!" are just some examples. Now you have your ad written you will want to place the ad on your chosen auction site and local newspaper and other media..

* Another good method of advertising is "Open House". You have your house already to show;it looks immaculate,its sparkling clean, the repairs have been made and the clutter cleared, so advertise your "open house". Create colorful,eye grabbing flyers so everyone who attends your open house will get a flyer before they leave. The flyers describe the your home in detail and talk about price. Distribute them locally and make sure that all your contact details such as phone, email and web address are included.

Schedule your "open house" for a weekend afternoon between 2 and 5 o'clock in the afternoon. This is when you're most likely to get most visitors.Check your calendar to make sure that your "Open House" is not competing with any kind of local events, sports playoffs, or religious events.. An "open house" is a good method of gaining trust ;offer it even if you are selling by auction. It shows that you have nothing to hide and you have everything to gain and nothing to lose.

Create a guest book so you can get the names and addresses of all the potential buyers who attend. Take notes, and write down every positive comment made by those who attend. Keep in touch with people who show an interest. This will be important later if you have to reduce your selling price or change the terms of the sale . During the "Open House" talk about local amenities, and schools. Hey if they're really interested and don't know your neighborhood you may want to offer a local tour.

Depending on the number of your visitors you may be lucky and get someone to buy on the spot! Make sure you have plenty of blank sales contracts-download from your computer or buy at any local office supply store.

To attract more visitors and if you don't mind the attention put an "Open House" sign in your front yard and attach balloons ! If your street is quiet try using some signs on prominent corners with arrows pointing to your home.

* When selling your home by auction make sure you use as many photos as possible but make them relevant. I've seen too many auction listings where sellers have taken pictures of their dog, of their children, of rickety sheds, of duck ponds. Potential buyers are not interested in your dog or your child!! Potential buyers want pictures of rooms, they want pictures of your yard, they want pictures of your neighborhood, of your town. Give them photos which show how well your home is decorated, what a great neighborhood its in, what a great town its in.

Do this and watch your home sell!
About the Author
Before you buy or sell property through an auction whether its a home, a time share,land or commercial property check out Paul Costello's great new site. Selling your home by auction.
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