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How to Build a Mammoth List from Scratch in Minutes

Jan 7, 2008
Do you know where to look for a huge crop of leads you can mine to find responsive customers who buy what you sell? Do you know how to put your lead-generation tactics on steroids? Do you know how to get thousands of fresh leads each month?

If not, it's time for you to learn about this well-kept secret called co-registration. Co-registration allows you to build a massive list in a short amount of time for minimum costs.

Also known as pay-per-subscriber service or co-reg, co-registration is a great way to build your list without even taking prospects directly to your site. It allows you to take advantage of the traffic other people generate and involves posting a short ad (three or four lines of text) for your newsletter on their websites. Only your offer isn't the only one visitors see. On co-reg sites, visitors can choose to subscribe to two or more offers simultaneously. Your short ad gives those who are interested in your topic an opportunity to opt-in to your newsletter.

The co-registration service generally captures the following information of your opt-in subscribers and sends it to you: name, email address, date/time stamp and IP address. Then you pay a small fee for each lead. The typical fee ranges from .25 cents to $1.00 per subscriber. When you calculate the lifetime value of these potential customers, though, the front end costs of acquiring the name is well worth the cost.

Of course, you don't want to pay more for these leads than what you'll make back in profits. So you'll need to test to find out what you can afford to pay. To test, simply send your co-registration leads offers and track the conversion rates.

Another thing you need to test is whether or not you're getting the right names added to your list. You can verify that people who respond to your co-reg ad are indeed getting added to your list by subscribing to your own newsletter through their service. If your provider sends your name to you, you can be sure you're getting the right information, not information from another newsletter ad that has nothing to do with your area of expertise.

Getting the right information from a lot of subscribers is important considering that marketing is nothing more than a numbers game. The wider your market reach, the more profitable you will be. So without a sizeable list, the quality of your list doesn't mean much. In other words, you need a HUGE list.

And co-registration is all about getting you that huge, targeted list quickly and easily. Do you want 1,000 subscribers? No problem. You can reach that number within days using a service such as ListOpt's List Builder. Just decide how big you want to go, pay for it and let the service collect the names for you.
About the Author
Glen Hopkins is a Best-Selling Author, Information Marketer, Speaker and Consultant. Glen specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines using specific systems that will allow you to work less and earn more. Get his List Building Report and Web Traffic CD (valued at $97) for FREE at: http://glenhopkins.name/>http://GlenHopkins.name
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