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Banner Advertisements! Key To Making Money With Articles?

Jan 8, 2008
The king of the internet right now is content filled, unique, article based websites. But, without traffic, the best information in the world is useless. That's why website promotion is so important. Back in the early year of the internet, banner ads were very important. Then people started ignoring them, and the value of banner ads went down significantly. However, now might be the time to look at banner ads as a significant part of your web promotion plan.

Banner Ads??? Are you Sure?

In case you don't know what a banner ad is, it's usually a large graphic at the top of someone's web site, that if you click it takes you to another web page. It's a way of getting traffic from a related website and getting them to your own website with a compelling offer/promotion, etc. Monthly fees can get very hefty on very high traffic sites, in some instances going to $5,000-10,000 a month. However, in most cases you can buy banners for as little as $20-100 a month. There are also free banner exchanges programs that can help you save some money. We'll examine the benefits of each type of banner advertising methods.

How To Exchange Banners- Free Banner Exchanges

There are numerous new programs called Free Banner Exchanges. Which helps to get website owners together so that each site can exchange a banner with a complementary site. For instance a webmaster site might exchange banners with a web hosting site. However, there are major issues with these free banner exchanges. First, you're limited in how many of these exchanges you can do. You have 1-4 exchanges depending on your layout that you can use, and then your website starts to look cluttered and unprofessional. Secondly beware of who you exchange banners with. Look out for "banner farms", websites that have many banners all across their website. Most of these websites look pretty unprofessional, and will hardly send you any traffic, you're better off not exchanging at all. The banner farm is the one who would win, by you giving them free traffic for almost no return.

Purchasing Banner Ads

Using paid banner ads is all about choosing the right website and banner design to make them pay for themselves. You of course need to find a website that has a decent amount of traffic, so you'll have to get good at analyzing traffic of other people's websites. Also make sure that your banner is placed in an area of the website that is more likely to invite visitors to click. Usually in the top third of the page is best. Of course be on the look out for excessive banners on the same page, as well as who else is getting links on the same page. Look out for tons and tons of outgoing links as well, as this could dilute the effectiveness of your banner.

A website promotion strategy can be helped with effective banner ad placement. Make sure you place interesting and intriguing ads on quality sites for highest effectiveness. Hopefully the above tips have given you some help to implement your banner ad strategy. Good luck, and happy placement.
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