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What It Takes To Drive Traffic For Profit

Jan 9, 2008
If you want your internet marketing business to thrive online, then you better master the art and the science of what it means to drive traffic to your website.

Some of the most informative websites on the internet today will never see the light of day because their owners do not understand the vital significance of driving traffic. What foot traffic is to brick and mortar, link traffic is to click and order. Whether you sell a product or give a way free information, unless the online society knows who you are and what you have to offer, you may as well not even be online at all.

What Does It Mean To Drive Traffic?

To drive traffic means simply this, get as many people as you can to your website.

How Do You Get Visitors To Your Online Enterprise?

There are a number of ways to get people to your internet store or business. Here are just a few:

1. Pay-per-click advertising: Google AdWords is the pay-per-click "big daddy" of them all. You create an account, create an ad or ad series, and literally pay every time a visitor clicks on your ad.

2. Article marketing: Article marketing is fast becoming the way to kill two birds with one stone. You can provide visitors with valuable and relevant information while also providing information about the products or services you offer. Relevancy is key in article marketing.

3. Offline advertising: People advertising online often forget to, or discount the significance of doing some type of offline advertising or marketing. You need to make sure that the more exposure you can give to your online business wherever you go, the more potential profit you make. The goal of your offline efforts should be to reinforce your online marketing message AND to potentially entice people to visit your website.

Why build a website and keep it a secret? Don't confuse the Internet with magic. The Internet was created and is maintained by scientists. No need to be one

If you are already into Internet Marketing or want to someday be, I strongly suggest that you study marketing, in general. Marketing is the key to your success. The methods and mediums of marketing online and offline may be different, but the principles are the same. Master the principles of marketing and you will understand how to use the methods and mediums.

A successful marketing plan will encompass several methods and tools. Whatever your plan, and you must have a plan, remember that if you master basic marketing principles, you will have no problem using those principles to drive traffic to your website.
About the Author
Michele F. Richardson is a Small Business Consultant who specializes in devising offline and online marketing strategies. Need more visitors to your site? Learn proven methods to drive traffic now.
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