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The Absolute Basics for Selling Your House

Jan 9, 2008
The time has come for you to sell your home. You've made the necessary upgrades to ensure optimum return. You've made the decision to sell it yourself, bypassing a real estate agent and their fees. You need to be sure that you're going to hit the market prepared.

There are basic things you need to do to sell your home or investment property. Devoting time to these basics will improve your chances of selling your property quickly. Done right, these activities will make the selling process an easier task for you. It will also make the buying process easier for your potential buyers.

First off, get the word out that you are selling. Trumpet that fact like a swing-era horn line. Put a sign on the front lawn. Tried and true, but effective. Tell people you meet, so they can tell people they meet. They may know family or friends who are shopping for something in the vicinity. They may as well check you out while they're at it.

Advertise in the local paper, on the grocery store bulletin board and on the World Wide Web. There are online home listing sites you can exploit that cater to private sales.

While on the web, why not check out resources to help you market your property properly. Check online sites that teach proper selling techniques and systems for selling a home. Research sites that offer tutorials on the basics of promoting real estate.

Make up inexpensive, but professional looking flyers that advertise your home or investment property. You want to get information in front of as many people as possible. Remember, you won't have the resources to get the exposure you want as a real estate agent does. You will have to work hard and think smart, to make it known you're selling your property.

An addendum to the above is if you're in a high demand area, with a high demand house because of its features. You won't need the exposure that would normally be required. It's the perfect scenario for a fast sale because of the quality of the product, and location, location, location.

Make sure the market price you set reflects time on the market. You may want to price lower to encourage a quick sale. You're saving real estate fees anyway so you may be able to take a bit less.

If you decide you want to ask more, you may have to risk the house being on the market longer. With that, you have the extra carrying costs and the impact it will have on your final profit.

Now the games begin. Before showings or open houses make sure you remove all personal effects, within reason, from view. This includes family photos and 'unique' (re: bizarre, strange) knick-knacks. You want the house to appear as being neutral. You want it to appeal to the widest audience. Most homebuyers cannot see past the clutter or the personal ambience you've created for your home.

Therefore, de-clutter. Spaciousness is a selling feature. Create a feeling of openness. Let the walk through the house flow easily from room to room, as much as you possibly can.

Stay out of the way when people view your house, but be available for any questions they may have. Let them feel comfortable and not hovered over. Don't act like a salesperson ready to attack in a shoe store. If you have children or pets make sure they are elsewhere as potential buyers wander about.

Institute the above suggestions to give yourself the best chance to sell your home or investment property quickly. Think, also, of times you attended showings and open houses and what things the seller did that appealed to you. Do the same. Think back on any model homes you viewed and how the builders' displayed them. Do the same.

Applying the above principles will present your property in the best light. You may find that selling a house or investment property can actually be an enjoyable experience. You may find that your home sends the right signals and catches a buyer's eye right away.

You may find that potential buyer anteing up and making you an offer you can't refuse.
About the Author
Jason Loucks is the Nation's Leading Expert at Selling Houses and Investment Properties Fast and For Top Dollar. To Discover more about his "7 Day Sale" Method for selling properties at retail price in 7 Days, visit http://www.7DaySaleGuy.Com .
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