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Link Popularity - How Important Is It?

Jan 9, 2008
The most important part of any internet marketing campaign is to obtain inbound, one way links from other websites. Search engines use link popularity as the main yard stick by which they judge the importance of your website. Finding good places to get links to your site can be a time consuming project, but there are plenty of reputable companies who can perform these tasks for you.

Search engines have also begun to rank the importance of the sites that link to you. In other words if a highly ranked website links to you, it is considered more important than if an unranked site links to you. Therefore, it is important that you try and achieve inbound links from sites that are trusted by search engines. The best way to do this is to use Google's page rank facility to determine how Google views the site. It is important to remember that 85% of internet visitors use the search engines on a regular basis. Search engines beat all other media in driving visitors to websites. Moreover, the majority of users believe companies found in top search results are major brands which equals brand equity for you.

There are lots of good companies out there to whom you can outsource your link building and article submission.

The first place to get good links are from human edited directories such as DMOX and the Google directory. Being listed in these places will do your website lots of good.

It is important to have a links from internet directories that have a good Google Page Rank. Submitting your site to the correct category in these web directories is crucial, as both pages should have a common theme.

Ask your suppliers and business contacts to provide a link from their site to yours. Because you are already doing business with them, this should be an easy task to accomplish.

Writing press releases and articles and submitting them to newswire and article directories is another great way of obtaining links. You include your site URL in the resource box.

Content is king. We recommend that you constantly update your site's content, and add new pages. Any search engines' main goal is to provide surfers with fresh and relevant content. Updating your site on a regular basis will result in search engines rewarding you with higher placement within their results pages.

Employing a consultant to do your SEO and link building for you will take the pain out of the process, and produce quicker results. Which ever way you decide to go about, link building is an essential part of developing your online presence.
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