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Maternity And Infant Wear...should It Be Bundled?

Jan 9, 2008
I remember when I was six years old and my mom was pregnant with my baby brother. I still have a photo at about month 8.5. It was not a pretty picture (not Mom, she was beautiful), but the fashion they put her in. Then later, we took pics of my baby brother in his trendy infant wear. Not too much prettier. What was wrong? No bundling of products is my theory.

Did you ever wonder how the term "bundled products" received such a bad name? It all started with the milestone case of Netscape Vs. Microsoft several years back.

One of the great early car makers was the first to make bundling popular by including added features such as spare tires and automatic transmission as "all-inclusive".

Another might be a television that includes a remote control and dvd player. The list goes on and on.

Microsoft had to spend a lot of money defending itself in this case, and, though didn't come out smelling like a rose, didn't have to completely comply with the total complaint. Many legal scholars quoted the case as frivilous as did the Wall Street Journal.

In a million years I wouldn't even consider purchasing a pc without an OS. I don't know anyone who would. I think Walmart tried selling some awhile but it was pretty short-winded.

I have nothing against Netscape, and, in fact, I think they make a very good browser. But I do question, not based on expertise, but on business studies and even being a consumer, why, the fact that I.E is bundled, is so bad? The question has never been fully-answered to me.

It may sound a little arrogant, and I am no Bill Gates, but a small fish in a big pond, I will continue to bundle because it was how I was taught to market. It is win-win. To my knowledge, bundling has never been done in the trendy maternity wear business; at least not the way we are doing it with matching funky infant wear, mugs, teddy bears, etc. It makes sense as parents love early photos of baby and parents together.

And speaking of photography, would you buy a camera without a lens included? I didn't think so.
About the Author
In maternity and baby wear there are many choices. But only one choice gives you a true Kodak Moment and predicts the baby's future career Funny Baby Clothes ,, and Offbeat Cartoon Gifts
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