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Choosing an Exemplary Online Florist

Jan 11, 2008
With all the different types, colors, textures, shapes and sizes of flowers, choosing the right kind of flowers can seem like an overwhelming task. Fortunately there are some simple tips to help you find just the right florist for your needs.

For many people, choosing a florist is based on convenience. They may find themselves gravitating towards a particular florist simply because it is close to their homes or because their supermarket has a flower department. However, if you truly want the best, you have to be a little bit savvier when selecting your florist.

Try looking one for one who is affiliated with a professional group. Professional florists who always try to be the best at their craft and business will belong to at least one of several groups such as wire services like FTD or Teleflora. They will also be more likely to belong in other organizations such as a growers association, civic groups and the local chamber of commerce. Affiliation with these groups, including wire services, not only shows their commitment to their craft but this will allow customers to send flowers just about anywhere.

Look for a florist with quality products and good selection. The flowers should be fresh, the colors of the flowers should be rich and the plants should look healthy. Don't go for florists whose flowers are already starting to show brown edges or wilting plants. Look for product selection variety as well. Florists that have cut flower arrangements, exotic flowers and tropical plants are usually considered to be of better quality than those who don't stock as many flowers. Florists with a larger stock of flowers usually rotate freshness better as well.

A good florist is also somebody highly creative. Their artistic expression should show through the shop. If the florist has nothing else but the usual, ordinary bud vases, the customer should start looking for other florists with a more artistic flair. Creativity should be part of every good florist's credentials. This believe this happens through accreditation with Floral Associations such as the American Institute of Floral Design (AIFD), a prestigious organization that tests and certifies florists with exceptional talent for design.

Why would you choose an online florist instead of choosing a florist local to your recipient? Being local to an area doesn't guarantee that your arrangement will be of value or fresh for that matter. If that shop doesn't have a big following, chances are they don't have much in inventory, and don't diligently rotate for freshness. Experienced online florists deal with Professional Florists that they have built relationships with over many years. When you call a shop to send flowers, they know you're in another state and most likely won't see the flowers. Does being local guarantee that they are nice? Of course not.

An experienced online florist will have developed what is called the Golden Preferred Florist List - florists that have been used repeatedly that they know have the highest of quality standards and professional timely delivery service.

It's important that the online florist website be operated by a real florist, however, who can first guide you to the perfect arrangement within your budget. They know which flowers goes with which, how much it should be and what's in season. And most of all - what particular florist in your recipients city will give your emotional floral message the professional attention it deserves. This is something you can't get choosing a florist from an internet yellow pages or "online floral directory".

Aside from creativity, a good florist also knows how to establish rapport with the customer. They must be very good at customer relations because this is an important component of the floristry business. They must able to answer customer questions well and be able to provide customer with the same proper care and attention that he does to his flowers.

A good florist should also remember the types of bouquets or arrangements you prefer, he must be able to keep track of your occasions and send you reminders about them. This happens with the use of modern floral technology. A good florist will also ask questions so they will know exactly what your needs are.

Another vital part of the business is the service. The florist must have his establishment at a place that is clean and easily accessible and he must be open at convenient hours. A florist should also have a professional opinion ready, just in case customers have a hard time deciding what he wants. In addition to having quality flowers, a good florist will also have other complimentary products available, such as nice, decorative vases, floral food, and other gifts such as teddy bears, balloons, cards, etc.

A great florist will have years of experience and many returning happy customers. It's really great to find exceptional florist that you can always come back to whenever the occasion calls for it.
About the Author
Jonathon Boundy is the webmaster for inbloom flowers online - an internet marketer of flowers and promoter of the popular website:
Inbloom.com
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