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Improve Search Engine Ranking How?

Jan 12, 2008
Search engine rankings are a large factor to the success of your web site. If you desire free organic search traffic from the search engines you will have to learn how to improve your search engine rankings. The main search engine you should be focused on improving your rankings in is Google.

So, why focus on Google? Fact is, Google currently holds a 77% market share of the search engine business. Google handles three-hundred MILLION search queries every single DAY. With over 8 billion pages in the Google index (with thousands being added daily), you need to get focused and learn how to improve your search engine ranking or else you will get lost in the Google index. Without strong search engine rankings, your web site will remain a virtual ghost town.

There are so many unproven theories out there pertaining to the process of ranking better in the search engines. Most of us already know that Google puts emphasis on the following factors of a web site - and ranks a site with these factors in mind:

Keywords in url

Keywords in content (and close to each other)

Link Popularity (links pointing TO your site)

Keywords used to link to your site

Over-all theme of the site or page

Now, I have to mention that Google doesn't mention optimizing meta tags, however,it is my experience that taking the time to optimize title tags and description tags can help... and certainly can't hurt.

Improve Search Engine Rankings - The Myths

Yes, there is a lot of false information going around about how to boost your site in the search engines. Your first step in learning how to improve your rankings is to learn what is fact - and what is NOT.

These are some of the search engine ranking myths that you need to get out of your head:

Myth #1: Google Knows and Sees Everything

Myth #2: Google Does Not Rank Duplicate Content

Myth #3: You Must Get Links From Related Subject Sites to Rank

Myth #4: Your Site Must Focus On One Subject To Rank

Myth #5: High PageRank Means Good Rankings in Search Engines

Myth #6: To Maintain Good Rankings, You Must Add New Content

MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!

Improving your search engine rankings is not difficult to do

Thankfully, getting better rankings in Google is not hard - if you know what you're doing. Think about Google, and what their goal is. The goal of Google is to provide their users with the fastest, most relevant search results possible. They certainly are one of the only websites that I can think of that has the primary goal of getting visitors OFF their site as quickly as possible!

If you learn effective ranking methods - take time to learn what Google wants - and de-program yourself of all the inaccuracies regarding better search engine rankings, you will do fine. Improved search engine ranking will be easy for you to obtain.
About the Author
Stop by PotPieGirl.com and learn how to improve search engine rankings. PotPieGirl takes pride in helping her readers enjoy better search engine rankings.
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