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Live Event Production And Buying A/V Equipment

Jan 13, 2008
If you are a promoter or agent and want to put on a live event production you have a choice of renting or buying your A/V equipment. No matter the size of the event you are hosting, you want the best of audio and video equipment and you want the installation, service, and quality that will make your production one that will satisfy the audience and at the same time present your event in a professional manner. If you are a promoter that hosts a series of events, you want to make sure that the events keep up with the pace of technology that seems to change from month to month.

Live event production is a tricky business. To get the best quality and the best value for your dollar you need to go with professionals who are known in the business. Those fly by night lighting and sound companies will offer you little compared to those audio and visual event production companies that have shown they can set something up as small as a home theatre system to the largest concert. They will have equipment like optical front projection screens and they will have the best audio equipment around. They will look at your venue and decide professionally what type of equipment you need and what kind of show you are putting on.

The live event production experts will look at your intended audience first. They will come and look at the venue and where the performance is being displayed and where the audience will view the performance. It's not rocket science, but it is a science to figure out the perfect audience to performer ration in regards to the sound and lighting of a venue. Measurement are taken from the front row of the last to set the proper audio so the front row will not be blown away and the back row will hear every note or word in perfect audio quality.

The angle of the production also is important. Not only does the speaker or performer need to be in the line of sight by every member of the audience. The angle must be enhanced with optical front projection screens that will give the last rows a front row view of the performance. It is still exciting to sit in the back row of a concert. You can see the performance live on the stage, but the last row viewer can look up at the optical front projections screens and see the performer up close and personal. Every bead of sweat will be seen as the clarity and definition of the performance will be enhanced to give the back row audience a sense of really being at the shoe.

As a promoter you can rent or buy A/V equipment, but get the advice and assurance of an audio video professional. You can't go it alone and with the backing of a audio video professional live event crew, you will be able to pull off the event of a lifetime. This will ensure future business and let everyone in the industry know that you are a professional.
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