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Search Engine Optimization - Let's Take A Look At Some Basics

Jan 13, 2008
When people finally make the decision to have a go at e-commerce most of them think only of a great website and products. But I'll be the first to tell you that this is a very small consideration when it comes to being successful online. We know that the income generated from e-commerce can be very substantial. This is why more people are turning to the Internet to not only supplement their income but also to replace it.

Success Online

Being successful online is not just a matter of consistent work, it also requires planning and a proper strategy. A very effective way of success online is Search Engine Optimization (SEO). This simply means constantly improving your Website ranking in search engine listings. This will keep a constant flow of new traffic to your website.

Search Engines And How They Work

A search engine is a Website that is setup to allow users to enter a keyword or phase and in return it gives results for the user that are relevant to their keywords. Obvious examples of this would be Google and Yahoo.

Search Engines use programs called Spiders or Robots that crawl through the indexed sites to return the most high ranking site in that index based on the keywords that were selected.

Most products or services are searched through these engines and this is why its important to have a high ranking. You want to be listed somewhere on the first or second page for the chosen keyword.

Search Engine Optimization For Your Website

The keyword information that these users/customers are searching with can be placed on your webpage to get consideration and high rank in search engines.

Tips For SEO

Certain e-commerce applications are designed for automatic SEO. An example would be ProStores. Avoid the use of frames that divide into separately controlled windows. Frames and search engines don't work well together. Include lots of text. The more relevant text you have the higher your ranking.

Keep updating your site. Search engines look for fresh content. If your site is constantly updated you will get and keep a higher ranking than others sites that are not updated regularly.

From this you can see that it's about more than just your product and a pretty website. What needs as much attention is what your site says and how the search engines view your material. Happy Optimizing.
About the Author
Matthew and a business partner have teamed up as Co-Founders of the most innovative businesses on the internet. They together devote their time, energy and, effort into making their team successful online. To learn how they earn a Substantial Online Income go to: Free YourSelf.
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