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Horse Breeders - How To Promote Your Business On The Internet

Jan 13, 2008
The horse breeding industry is highly competitive. Breeders need to be not only the best at what they do, but also first at successfully marketing themselves to potential buyers. And though the number of horse buyers is growing moderately, the customer base isn't massive, so you need to be on top of all facets of your advertising marketing - especially online.

Advertising online is probably the best way of making contact with potential horse buyers, competitors and enthusiasts in a fast, easy and convenient way. A few clicks of your mouse could put you in contact with all the right people, post videos of your horses online, scan your race or division awards, and even get your horses listed on popular online horse auctions.

In fact, online advertising is becoming more popular than any other means of advertising. Because your customer base is so specialized, they're likely to be searching for you online, so why aren't you there? Keep reading to learn where you need to be in order to build your horse breeding brand online today.

Online Profiles
With the accessibility of the Internet today, buyers are turning to the Internet to browse for potential horses or parents. Websites like http://FindAPetOnline.com or http://Horsecity.com give you a chance to advertise your horses, post a profile advertising your breeding business, throw up video of your horses in action and, of course, interact directly with potential customers.

Having your own space on established websites dedicated to breeding horses not only gives you an instant web presence, but does so in a "neighborhood" that's horse specific.

Online Classifieds
Advertising through online classifieds, either on a pet-specific site like Find a Pet Online or more generic classifieds' sites are a great way for you to tell people about your horses. Buyers usually check the classifieds when looking for particular horse breeds, so be specific in your listings and always includes lots of photos along with a link to your online profile.

Basically, when it comes to online advertising, the more information the better. Include tidbits like the horse's name, registration data, parentage, description of the horse's habits, health, personality, shows participated in and prizes won if applicable, and the price of the horse. Finally, remember to include all your contact information.

Community Review Sites
Community reviews and online rating systems are becoming increasingly popular. Community reviews help you to attract more customers, particularly if a satisfied buyer leaves good reviews about you. Prospective buyers will look at your ratings and good feedback as a signal that you are an honest and commendable horse breeder.

Social Networking
The potential customers available through the Internet are seemingly limitless. Signing up in the social networking websites is one of the easiest ways to get your horses advertised online as well as get linked up with other industry professionals and critical contacts. While sites like Facebook or MySpace offer a more casual networking environment, sites like LinkedIn are targeted specifically towards professional and business networking.

Advertising online will give your horse breeding business that extra push - opening you up to a literal global marketplace. Remember, online advertising gives you the ability to expand your base of suppliers and customers not only within your locality, but all over the world.
About the Author
CS Swarens is the president of Find a Pet Online. 800 998-7065 For additional information on dogs, cats, birds, horses, and exotic pets visit the internet's pet resource including pet classifieds at http://www.findapetonline.com Research over 430 pet breed profiles http://www.findapetonline.com/breeds.html
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