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If Your Internet Business Is Going To Thrive, You Need To Learn How To Drive--Drive Traffic, That Is

Jan 14, 2008
Want your internet marketing business to thrive? Have you mastered the basic marketing principles it takes to make sure you get customers to your website?

There are more websites on the Internet than you can count. What are you going to do to make sure that your website get the visibility and exposure it needs to survive and thrive? It doesn't matter how great your website is, if no one ever sees it, it might as well not exist.

What Does It Mean To Drive Traffic?

To drive traffic means simply this, get as many people as you can to your website.

What Can You Do To Make Sure That You Get Online Traffic?

There are a number of ways to get people to your internet store or business. Here are just a few:

1. Pay-per-click advertising: Google AdWords is the pay-per-click "big daddy" of them all. You create an account, create an ad or ad series, and literally pay every time a visitor clicks on your ad.

2. Article marketing: You provide free information by way of an article at no obligation to your prospective customer.

3. Offline advertising: You advertise and market in the old-fashioned way with all of those efforts pointing to your online business.

Why build a website and keep it a secret? Don't confuse the Internet with magic. The Internet was created and is maintained by scientists. No need to be one. But you better be able to think like one. Marketing is key to your online success. You need to understand offline marketing principles in create effective online marketing strategies.

Have your customers find you online. Offline, people will use their own transportation to get to you. Online, you have to use your marketing savvy to literally take them to your place of business. Same principle, different method.

Whatever your business or area of expertise, you need a map. This is new territory for you and you need to best guide to take the journey. Your marketing plan is your roadmap to success. Without it you will flounder and ultimately, fail. And that's not at all what you're after.

A successful marketing plan will encompass several methods and tools. Whatever your plan, and you must have a plan, remember that if you master basic marketing principles, you will have no problem using those principles to drive traffic to your website.
About the Author
Michele F. Richardson is a Small Business Consultant who specializes in devising offline and online marketing strategies. Need more visitors to your site? Learn proven methods to drive traffic now.
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